First draft done

Author: mcasperson

_includes/executive_summary.html

@@ -11,8 +11,10 @@ <h1><a id="epilogue">Executive Summary</a></h1>
 <p>
     Meanwhile, DevOps has grown to encompass much more than simply building and running technical solutions. DevOps
     teams are responsible for meeting performance metrics defined by research organizations like DevOps Research and
-    Assessment (DORA) and also implementing high performing team structures such as those defined by Westrum's organization
-    culture. The concept of DevOps has proven so popular and grown to encompass such a wide range of disciplines, tools, and
+    Assessment (DORA) and also implementing high performing team structures such as those defined by Westrum's
+    organization
+    culture. The concept of DevOps has proven so popular and grown to encompass such a wide range of disciplines, tools,
+    and
     processes that it is no longer possible to define where DevOps ends.
 </p>
 
@@ -160,5 +162,13 @@ <h1><a id="epilogue">Executive Summary</a></h1>
 </ul>
 
 <p>
-    DEaaS is
+    DEaaS allows you to scale your DevOps teams by providing them with high quality and supported architectural
+    decisions
+    on which to build valuable solutions to unique problems. The responsibility models used by DEaaS clearly identify
+    what DevOps teams and individuals are and are not responsible for. Structuring DEaaS as an internal business service
+    ensures common business requirements such as documentation, training, support, and metrics are provisioned from the
+    outset. DEaaS can measure its impact on its customers through the improvement of DevEx, the impact on customer
+    specific outcomes such
+    as the DORA metrics, how widespread the use of IDP artifacts are, or other north-star metrics. DEaaS also measures
+    its business impact on revenue, risk, or cost.
 </p>