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QRCodeGenLib4Pascal — lightweight brand guide

Primary mark

  • Default: logo.svg — scan frame around a white QR tile: cyan corner brackets (viewfinder) and a 6×6 module pattern (stylized, not a real payload). Reads as QR generation / encoding, not a scanner app icon alone.
  • Dark UI: logo-dark.svg — same layout on a near-black badge, slate inner tile, light modules, bright cyan frame.

QR Code is a registered trademark of DENSO WAVE INCORPORATED. This mark is an original graphic for the library project; it does not imply endorsement by Denso Wave.

Palette (default logo)

Role Hex Notes
Badge top #0c4a6e Gradient start (diagonal).
Badge bottom #0f172a Gradient end.
Inner tile #f8fafc “Paper” behind modules.
Scan frame #22d3ee 4 px stroke, rounded caps.
Modules #0f172a 5 px squares, 2 px gap; centered in bracket opening.

Dark variant uses #0f172a–#020617, tile #1e293b, frame #67e8f9, modules #e2e8f0.

Banner background (flat fill behind the logo for wide social and Open Graph PNGs here): RGB 13, 74, 110 (#0d4a6e) — aligned with the default badge teal; +1 red vs #0c4a6e so the squircle rim is visible on composites.

Typography (pairing)

The logo has no embedded wordmark. When setting type next to the mark:

  • Prefer clean sans-serif system or UI fonts (e.g. Segoe UI, Inter, Source Sans 3).
  • Do not use Embarcadero’s proprietary Delphi logotype in a way that suggests a product bundle with this library.

Clear space

Keep padding around the badge at least 1/4 of the mark’s width (e.g. ~32 px clear space on a 128 px square canvas).

Minimum size

  • Favicon / IDE: readable at 16×16 when exported to ICO; prefer 32×32 or larger for clarity.
  • README / docs: 128–200 px wide for the SVG or equivalent raster is typical.

Correct use

  • Scale uniformly (preserve aspect ratio).
  • Place on backgrounds with enough contrast (use logo-dark.svg on dark pages).
  • Prefer SVG for web; use PNG where required (some social crawlers).

Incorrect use

  • Do not stretch or skew the badge.
  • Do not change hue arbitrarily (keep palette cohesive with the table above or update this doc when rebranding).
  • Do not crop away the rounded corners entirely.
  • Do not imply QR Code trademark ownership; attribute the standard where appropriate in docs.

Wordmark

“QRCodeGenLib4Pascal” in plain text beside or below the mark is sufficient.