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Signed-off-by: Craig Osterhout <[email protected]>
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content/manuals/docker-hub/repos/manage/trusted-content/dvp-program.md

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@@ -72,8 +72,9 @@ benefits from:
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across multiple availability zones, with load-balanced autoscaling, enabling
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99.9% uptime.
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- Global delivery and fast downloads: Docker leverages Cloudflare's CDN and
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caching (with Cache Reserve) to achieve cache hit ratios above 99%, reducing
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reliance on origin traffic and ensuring fast access for developers everywhere.
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caching (with Cache Reserve) to achieve cache hit ratios more than 99%,
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reducing reliance on origin traffic and ensuring fast access for developers
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everywhere.
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- Durability: Docker maintains a documented backup policy and performs full
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daily, backups of production data.
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content/manuals/docker-hub/repos/manage/trusted-content/insights-analytics.md

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The summary report is a CSV file that contains the following data points:
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- `DATE_GRANULARITY`: Weekly or monthly granularity of the data. Indicates
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whether the data is aggregated by week or month.
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- `DATE_REFERENCE`: The start date of the week or month in YYYY-MM-DD format
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(e.g., `2025-09-29` for the week starting September 29, 2025).
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- `PUBLISHER_NAME`: The name of the Docker organization that owns the repository
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(e.g., `demonstrationorg`).
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- `LEVEL`: The aggregation level of the data - either `repository` (summary for
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entire repository), `tag` (summary for specific tag), or `digest` (summary for
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specific digest).
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- `REFERENCE`: The specific reference being summarized - the repository name,
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tag name, or digest hash depending on the level.
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- `DATA_DOWNLOADS`: The number of actual image downloads.
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- `VERSION_CHECKS`: The number of version checks performed (HEAD requests to
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check for updates without downloading the full image).
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- `EVENT_COUNT`: The total number of events, calculated as the sum of data
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downloads and version checks.
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| Field | Description |
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|-------|-------------|
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| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. Indicates whether the data is aggregated by week or month. |
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| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format (e.g., `2025-09-29` for the week starting September 29, 2025). |
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| `PUBLISHER_NAME` | The name of the Docker organization that owns the repository (e.g., `demonstrationorg`). |
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| `LEVEL` | The aggregation level of the data - either `repository` (summary for entire repository), `tag` (summary for specific tag), or `digest` (summary for specific digest). |
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| `REFERENCE` | The specific reference being summarized - the repository name, tag name, or digest hash depending on the level. |
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| `DATA_DOWNLOADS` | The number of actual image downloads. |
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| `VERSION_CHECKS` | The number of version checks performed (HEAD requests to check for updates without downloading the full image). |
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| `EVENT_COUNT` | The total number of events, calculated as the sum of data downloads and version checks. |
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### Trends report
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1. Sign in to [Docker Hub](https://hub.docker.com/).
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2. Select **My Hub** in the top navigation.
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3. Select your organiztion in the left navigation.
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3. Select your organization in the left navigation.
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4. Select **Analytics** > **Trends** in the left navigation.
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5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
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6. Select **Download report** for the desired week or month.
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The trends report is a CSV file that contains the following data points:
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- `DATE_GRANULARITY`: Weekly or monthly granularity of the data.
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- `DATE_REFERENCE`: The start date of the week or month.
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- `PUBLISHER_NAME`: The name of the organization that owns the repository.
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- `IMAGE_REPOSITORY`: The full name of the image repository (e.g.,
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`demonstrationorg/scout-demo`).
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- `NAMESPACE`: The Docker organization or namespace that owns the repository.
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- `IP_COUNTRY`: The country code (ISO 3166-1 alpha-2) where the pull request
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originated from (e.g., `US`, `CA`).
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- `CLOUD_SERVICE_PROVIDER`: The cloud service provider used for the pull request
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(e.g., `gcp`, `aws`, `azure`) or `no csp` for non-cloud providers.
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- `USER_AGENT`: The client application or tool used to pull the image (e.g.,
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`docker`, `docker-scout`, `node-fetch`, `regclient`).
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- `TAG`: The specific image tag that was pulled, or `\\N` if no specific tag was
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used.
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- `DATA_DOWNLOADS`: The number of data downloads for the specified criteria.
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- `VERSION_CHECKS`: The number of version checks (HEAD requests) performed
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without downloading the full image.
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- `PULLS`: The total number of pull requests (data downloads + version checks).
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- `UNIQUE_AUTHENTICATED_USERS`: The number of unique authenticated users who
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performed pulls.
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- `UNIQUE_UNAUTHENTICATED_USERS`: The number of unique unauthenticated users who
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performed pulls.
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| Field | Description |
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|-------|-------------|
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| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
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| `DATE_REFERENCE` | The start date of the week or month. |
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| `PUBLISHER_NAME` | The name of the organization that owns the repository. |
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| `IMAGE_REPOSITORY` | The full name of the image repository (e.g., `demonstrationorg/scout-demo`). |
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| `NAMESPACE` | The Docker organization or namespace that owns the repository. |
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| `IP_COUNTRY` | The country code (ISO 3166-1 alpha-2) where the pull request originated from (e.g., `US`, `CA`). |
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| `CLOUD_SERVICE_PROVIDER` | The cloud service provider used for the pull request (e.g., `gcp`, `aws`, `azure`) or `no csp` for non-cloud providers. |
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| `USER_AGENT` | The client application or tool used to pull the image (e.g., `docker`, `docker-scout`, `node-fetch`, `regclient`). |
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| `TAG` | The specific image tag that was pulled, or `\\N` if no specific tag was used. |
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| `DATA_DOWNLOADS` | The number of data downloads for the specified criteria. |
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| `VERSION_CHECKS` | The number of version checks (HEAD requests) performed without downloading the full image. |
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| `PULLS` | The total number of pull requests (data downloads + version checks). |
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| `UNIQUE_AUTHENTICATED_USERS` | The number of unique authenticated users who performed pulls. |
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| `UNIQUE_UNAUTHENTICATED_USERS` | The number of unique unauthenticated users who performed pulls. |
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### Technographic report
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1. Sign in to [Docker Hub](https://hub.docker.com/).
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2. Select **My Hub** in the top navigation.
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3. Select your organiztion in the left navigation.
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3. Select your organization in the left navigation.
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4. Select **Analytics** > **Technographic** in the left navigation.
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5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
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6. Select **Download report** for the desired week or month.
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The technographic report is a CSV file that contains the following data points:
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- `DATE_GRANULARITY`: Weekly or monthly granularity of the data.
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- `DATE_REFERENCE`: The start date of the week or month in YYYY-MM-DD format.
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- `PUBLISHER_ID`: The unique identifier for the publisher organization.
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- `PUBLISHER_NAME`: The name of the organization that owns the DVP repository.
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- `DVPP_IMAGE`: Your Docker Verified Publisher image repository name.
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- `PAIRED_IMAGE`: The other image repository that is commonly used together with
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your DVP image.
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- `USERS`: The number of unique users who pulled both your DVP image and the
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paired image within the time period.
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- `TOTAL_PULLERS`: The total number of unique users who pulled your DVP image
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during the time period.
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- `PCT_USERS`: The percentage of your image's users who also use the paired
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image (users/total_pullers).
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- `DOMAINS`: The number of unique company domains that pulled both your DVP
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image and the paired image.
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- `TOTAL_DOMAINS`: The total number of unique company domains that pulled your
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DVP image.
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- `PCT_DOMAINS`: The percentage of company domains using your image that also
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use the paired image (domains/total_domains).
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| Field | Description |
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|-------|-------------|
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| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
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| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
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| `PUBLISHER_ID` | The unique identifier for the publisher organization. |
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| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
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| `DVPP_IMAGE` | Your Docker Verified Publisher image repository name. |
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| `PAIRED_IMAGE` | The other image repository that is commonly used together with your DVP image. |
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| `USERS` | The number of unique users who pulled both your DVP image and the paired image within the time period. |
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| `TOTAL_PULLERS` | The total number of unique users who pulled your DVP image during the time period. |
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| `PCT_USERS` | The percentage of your image's users who also use the paired image (users/total_pullers). |
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| `DOMAINS` | The number of unique company domains that pulled both your DVP image and the paired image. |
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| `TOTAL_DOMAINS` | The total number of unique company domains that pulled your DVP image. |
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| `PCT_DOMAINS` | The percentage of company domains using your image that also use the paired image (domains/total_domains). |
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> [!NOTE]
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>
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The technographic companies report is a CSV file that contains the following
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data points:
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- `DATE_GRANULARITY`: Weekly or monthly granularity of the data.
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- `DATE_REFERENCE`: The start date of the week or month in YYYY-MM-DD format.
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- `PUBLISHER_NAME`: The name of the organization that owns the DVP repository.
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- `DOMAIN`: The company domain that pulled both your DVP image and the paired
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image (e.g., `example.com`).
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- `DVPP_IMAGE`: Your Docker Verified Publisher image repository name.
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- `PAIRED_IMAGE`: The other image repository that was used together with your
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DVP image by this company.
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| Field | Description |
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|-------|-------------|
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| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
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| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
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| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
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| `DOMAIN` | The company domain that pulled both your DVP image and the paired image (e.g., `example.com`). |
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| `DVPP_IMAGE` | Your Docker Verified Publisher image repository name. |
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| `PAIRED_IMAGE` | The other image repository that was used together with your DVP image by this company. |
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Each row represents a unique combination of a company domain, your DVP image,
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The tracked companies report is a CSV file that contains the following data
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- `DATE_GRANULARITY`: Weekly or monthly granularity of the data.
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- `DATE_REFERENCE`: The start date of the week or month in YYYY-MM-DD format.
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- `PUBLISHER_NAME`: The name of the organization that owns the DVP repository.
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- `DOMAIN`: The company domain (e.g., `docker.com`) associated with the image
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pulls.
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- `IP_COUNTRY`: The country code (ISO 3166-1 alpha-2) where the pull request
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originated from.
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- `CLOUD_SERVICE_PROVIDER`: The cloud service provider used for the pull request
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or `no csp` for non-cloud providers.
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- `USER_AGENT`: The client application or tool used to pull the image.
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- `INFERRED_USE_CASE`: The inferred deployment environment based on user agent
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and cloud provider analysis. Values include:
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- `Local Dev`: Local development environment (e.g., Docker Desktop, direct
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docker commands)
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- `CI/CD`: Continuous integration/deployment pipelines (e.g., containerd,
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build tools, registry mirroring)
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- `Prod`: Production environments (e.g., Kubernetes, container orchestration
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platforms)
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- `Unknown`: Unable to determine the use case from available data
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- `IMAGE_REPOSITORY`: The specific DVP image repository that was pulled.
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- `DATA_DOWNLOADS`: The number of actual image layer downloads for this
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combination.
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- `VERSION_CHECKS`: The number of version checks (HEAD requests) performed
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without downloading the full image.
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- `PULLS`: The total number of pull requests (data downloads + version checks).
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- `UNIQUE_AUTHENTICATED_USERS`: The number of unique authenticated users from
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this domain who performed pulls.
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| Field | Description |
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|-------|-------------|
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| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
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| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
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| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
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| `DOMAIN` | The company domain (e.g., `docker.com`) associated with the image pulls. |
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| `IP_COUNTRY` | The country code (ISO 3166-1 alpha-2) where the pull request originated from. |
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| `CLOUD_SERVICE_PROVIDER` | The cloud service provider used for the pull request or `no csp` for non-cloud providers. |
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| `USER_AGENT` | The client application or tool used to pull the image. |
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| `INFERRED_USE_CASE` | The inferred deployment environment based on user agent and cloud provider analysis. Values include: <br>• `Local Dev`: Local development environment (e.g., Docker Desktop, direct docker commands) <br>• `CI/CD`: Continuous integration/deployment pipelines (e.g., containerd, build tools, registry mirroring) <br>• `Prod`: Production environments (e.g., Kubernetes, container orchestration platforms) <br>• `Unknown`: Unable to determine the use case from available data |
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| `IMAGE_REPOSITORY` | The specific DVP image repository that was pulled. |
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| `DATA_DOWNLOADS` | The number of actual image layer downloads for this combination. |
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| `VERSION_CHECKS` | The number of version checks (HEAD requests) performed without downloading the full image. |
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| `PULLS` | The total number of pull requests (data downloads + version checks). |
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| `UNIQUE_AUTHENTICATED_USERS` | The number of unique authenticated users from this domain who performed pulls. |
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> [!NOTE]
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>

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