persona-library/data/sets/dev-rel.org/drf-biz-mktg.json at main · DevRel-Foundation/persona-library · GitHub

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{
    "label": "Markety Mark",
    "id": "drf-biz-mktg",
    "narrative": "This persona joined the DevRel Foundation because the developer segment is important for their role. They have a marketing background and contribute to marketing campaigns that are aimed at developers.",
    "organization": {
        "gtm": "*",
        "maturity": "*"
    },
    "role": {
        "function": "biz",
        "level": "*",
        "experience": "*",
        "responsibilities": ["marketing", "design", "writing", "planning", "strategy"],
        "titles": [
            "Product Marketing Manager",
            "Developer Marketing Manager",
            "Field Marketing Manager",
            "Events Manager",
            "Content Marketing Manager",
            "Social Media Manager",
            "Marketing Operations Manager",
            "Growth Marketing Manager",
            "General Manager",
            "Developer Ecosystem Strategy",
            "Digital Marketing",
            "Account Director",
            "VP, Sales",
            "VP, Marketing"
        ],
        "tools": []
    },
    "awareness": {
        "channels": [
                {"format": "web", "url": "https://evansdata.com"},
                {"format": "web", "url": "https://developermarketing.io"},
                {"format": "social", "url": "https://linkedin.com"}
        ],
        "events": [
            "drf-devrelcon.com",
            "drf-developerweek.com",
            "drf-events.productmarketingalliance.com"
        ]
    },
    "motivations": {
        "likes": [
            "Doing a good job in their role and want to find new skills and techniques to deliver their messages to market."
        ],
        "dislikes": [
            "Using tools like GitHub or Discord that feel like they are made for a more technical audience."
        ]
    },
    "strategies": {
        "design": [
        ],
        "product": [
        ],
        "education": [
            "Show case studies and examples of how to successfully target developer campaigns effectively."
        ],
        "communications": [
            "Want to promote a campaign they are working on to this community, so give them a space to share where it would be welcome."
        ],
        "sales": [
        ],
        "marketing": [
            "Reach out to marketers specifically who target developers to let them know they are invited to participate and join."
        ]
    }
}