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A collection of books that feature creating and using personas prominently in their subject matter.
Cooper, Alan (1998). The Inmates Are Running the Asylum. Sams Publishing.
undefined: This is credited with being an early uses of the term 'persona' when evaluating a user experience.
Pruitt, John & Adlin, Tamara (2009). The Persona Lifecycle. Morgan Kaufmann.
Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
Revella, Adele (2014). Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business. Wiley.
Lewko, Caroline, Sauvage, Nicolas, & Constantinou, Andreas (2019). Developer Marketing and Relations: The Essential Guide. SlashData.
undefined: Chapter 1 (Using Developer Personas to Stay Customer-Obsessed) written by Cliff Simpkins focuses on the role of personas.
Mulder, Steve & Yaar, Ziv (2006). The User is Always Right: A Practical Guide to Creating and Using Personas for the Web. New Riders.
Andrews, Stormie (2020). The World's Best Buyer Persona System: The Buyer Persona Reimagined. Yokel Local.
Goodwin, Kim & Cooper, Alan (2009). Designing for the Digital Age: How to Create Human-Centered Products and Services. Wiley.
Lewko, Caroline & Parton, James (2020). Developer Relations: How to Build and Grow a Successful Developer Program. Apress. https://link.springer.com/book/10.1007/978-1-4842-6449-4
undefined: A few specific chapters to review include Chapter 5 (The Audience: Developers), Chapter 12 (Developer Segmentation), and Chapter 13 (Developer Personas).