@@ -8,80 +8,7 @@ has_toc: false
88
99# Advertising the Data Help Desk
1010
11- ## Media plan
12-
13- 1 . Generating a robust plan, including a schedule of tweets to advertise that
14- the event is happening, along with example questions, and featured resources
15- is key. The use of scheduling software like Tweetdeck or Buffer can be
16- extremely helpful. Having key hashtags that are used in each Tweet is
17- important.
18- 1 . At a minimum, these have so far been #DataHelpDesk and the hashtag for the
19- associated conference (e.g., #AGU21). At some point, it may be better to have
20- a main Twitter account associated with the event, so that hashtags cannot be
21- confused with or commandeered to promote other activities and resources. This
22- account would need to be a shared resource amongst all Data Help Desk
23- organizers.
24- 1 . Having a twitter plan that includes numerous tweets each day drawing
25- attention both to the broader event and to specific topics & resources can
26- help with this.
27- 1 . Tweets (and retweets) coming from numerous people and organizations using
28- #DataHelpDesk can be very effective and help show that the Data Help Desk is
29- a truly collaborative effort. Having a contact at the meeting host
30- organization (AGU, EGU, etc.) who is willing to retweet anything you send out
31- can also help reach more people.
32-
33- ## At the conference
34-
35- 1 . Advertising not just on the meeting website, but in a prominent place.
36- 1 . Ambassadors – section chairs, scientific session presenters, etc., who
37- actively talk to others about the event during the meeting in as many places
38- as possible by tweeting, by sharing email advertisements, by mentioning the
39- event in their posters and oral presentations, town halls, and more.
40-
41- ## With organizations
42-
43- 1 . Establish key contacts to work with advertising data help desk presence
44- 1 . Beyond what each organization will contribute, it is important to establish
45- key contacts at those organizations to work with.
46- 1 . With some meeting host organizations, the Virtual Data Help Desk is more
47- closely associated with a specific section or the Career Central component,
48- whereas with others it is not.
49- 1 . If society Y is hosting a meeting, it is important to establish who at
50- society Y can help with ensuring that the Data Help Desk receives prominent
51- placement in any digital materials, including the main meeting website.
52- 1 . You might also arrange with the host to have a blog post published about the
53- event and/or ask that they include information about the Help Desk in any
54- daily email reminders sent to meeting attendees.
55- 1 . Another key role is someone at the meeting host organization who can help
56- with social media coverage of your event, actively re-tweeting as you put out
57- info.
58- 1 . If the entire meeting is happening virtually, you may consider discussing
59- with the meeting host organization whether the Virtual Data Help Desk can and
60- should have a presence in the virtual platform for the meeting - this can be,
61- for example, a virtual exhibit booth. This can do a lot to increase the
62- visibility of the event.
63- 1 . Caution should be exercised, however, when considering this option because it
64- creates a private space that only meeting attendees can access and it also
65- creates another place that data expert volunteers have to monitor.
66-
67- ## Resources for creating advertising
68-
69- <!-- prettier-ignore -->
70- 1 . ** Email templates**
71- - See example email templates [ Email
72- templates] ({{ site.baseurl }}{% link docs/resources/email_templates.md %})
73- 1 . ** Social media plan**
74- - See example media messages [ Example media
75- messages] ({{ site.baseurl }}{% link docs/resources/example_media_messages.md %})
76- 1 . ** Postcards**
77- - See an example postcard [ Open Science Help Desk Postcards -
78- AGU24] ({{ site.baseurl }}/assets/docs/Open_Science_Help_Desk_Postcards-AGU24.pdf)
79- 1 . ** Blog Post**
80- - See an example blog post [ Open Science & Data Help Desk at EGU24
81- Advertisement] ({{ site.baseurl }}/assets/docs/Open Science & Data Help Desk at
82- EGU24 Advertisement.pdf)
83-
84- ## Steps to take to advertise you are hosting a data help desk
11+ ## Steps to advertise a data help desk
8512
8613<!-- prettier-ignore -->
87141 . ** Name and Affiliation**
@@ -165,6 +92,79 @@ EGU24 Advertisement.pdf)
16592 - Highlight the collaborative nature of the Data Help Desk by
16693 mentioning participating organizations.
16794
95+ ## Media plan
96+
97+ 1 . Generating a robust plan, including a schedule of tweets to advertise that
98+ the event is happening, along with example questions, and featured resources
99+ is key. The use of scheduling software like Tweetdeck or Buffer can be
100+ extremely helpful. Having key hashtags that are used in each Tweet is
101+ important.
102+ 1 . At a minimum, these have so far been #DataHelpDesk and the hashtag for the
103+ associated conference (e.g., #AGU21). At some point, it may be better to have
104+ a main Twitter account associated with the event, so that hashtags cannot be
105+ confused with or commandeered to promote other activities and resources. This
106+ account would need to be a shared resource amongst all Data Help Desk
107+ organizers.
108+ 1 . Having a twitter plan that includes numerous tweets each day drawing
109+ attention both to the broader event and to specific topics & resources can
110+ help with this.
111+ 1 . Tweets (and retweets) coming from numerous people and organizations using
112+ #DataHelpDesk can be very effective and help show that the Data Help Desk is
113+ a truly collaborative effort. Having a contact at the meeting host
114+ organization (AGU, EGU, etc.) who is willing to retweet anything you send out
115+ can also help reach more people.
116+
117+ ### At the conference
118+
119+ 1 . Advertising not just on the meeting website, but in a prominent place.
120+ 1 . Ambassadors – section chairs, scientific session presenters, etc., who
121+ actively talk to others about the event during the meeting in as many places
122+ as possible by tweeting, by sharing email advertisements, by mentioning the
123+ event in their posters and oral presentations, town halls, and more.
124+
125+ ### With organizations
126+
127+ 1 . Establish key contacts to work with advertising data help desk presence
128+ 1 . Beyond what each organization will contribute, it is important to establish
129+ key contacts at those organizations to work with.
130+ 1 . With some meeting host organizations, the Virtual Data Help Desk is more
131+ closely associated with a specific section or the Career Central component,
132+ whereas with others it is not.
133+ 1 . If society Y is hosting a meeting, it is important to establish who at
134+ society Y can help with ensuring that the Data Help Desk receives prominent
135+ placement in any digital materials, including the main meeting website.
136+ 1 . You might also arrange with the host to have a blog post published about the
137+ event and/or ask that they include information about the Help Desk in any
138+ daily email reminders sent to meeting attendees.
139+ 1 . Another key role is someone at the meeting host organization who can help
140+ with social media coverage of your event, actively re-tweeting as you put out
141+ info.
142+ 1 . If the entire meeting is happening virtually, you may consider discussing
143+ with the meeting host organization whether the Virtual Data Help Desk can and
144+ should have a presence in the virtual platform for the meeting - this can be,
145+ for example, a virtual exhibit booth. This can do a lot to increase the
146+ visibility of the event.
147+ 1 . Caution should be exercised, however, when considering this option because it
148+ creates a private space that only meeting attendees can access and it also
149+ creates another place that data expert volunteers have to monitor.
150+
151+ ## Resources for creating advertising
152+
153+ <!-- prettier-ignore -->
154+ 1 . ** Email templates**
155+ - See example email templates [ Email
156+ templates] ({{ site.baseurl }}{% link docs/resources/email_templates.md %})
157+ 1 . ** Social media plan**
158+ - See example media messages [ Example media
159+ messages] ({{ site.baseurl }}{% link docs/resources/example_media_messages.md %})
160+ 1 . ** Postcards**
161+ - See an example postcard [ Open Science Help Desk Postcards -
162+ AGU24] ({{ site.baseurl }}/assets/docs/Open_Science_Help_Desk_Postcards-AGU24.pdf)
163+ 1 . ** Blog Post**
164+ - See an example blog post [ Open Science & Data Help Desk at EGU24
165+ Advertisement] ({{ site.baseurl }}/assets/docs/Open Science & Data Help Desk at
166+ EGU24 Advertisement.pdf)
167+
168168## Example advertisement for a data help desk at a conference
169169
170170> Do you have data and software-related questions? Are you looking to make your
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