LITMUS CAMPAIGN ASSETS

[PabloFilomeno83]

Related Issue

No response

Description

Landing page structure like /vs/kepware

URL /vs/litmus

content: https://docs.google.com/document/d/1g6CBqMQw3dl4HCkSsRI2PoqUf9b_cJR9V6YN7piwkyM/edit?usp=sharing

&

ARTWORK FOR ADS:
IMAGE:
Using the classic abstract factory/plant or stylized edge devices background (gateways, sensors, machines)

A contrast between a “closed” approach and an “open” architecture (without using any litmus or third‑party logos or brands).

The “closed” side is a single grey monolithic block with subtle lock/box iconography.

The “open” side is a clear flow made of connected nodes or blocks, visually inspired by low‑code/Node‑RED flows (rectangles, lines, connectors), all FF branding > maybe the last FF Expert artworks might work well here too.

COPY:

“Keep your Industrial AI strategy open”

--

VIDEO (30sec):
0) Intro
Industrial environment with overlay text: “Scaling Industrial AI?” or “Your edge data platform shouldn’t limit your strategy.”
Then, my idea is something like:

1. Closed vs open approach

Show a simple “closed box” representing a monolithic edge data platform (generic, no branding), where all flows disappear into a single block.
Then transition to an “open flow” built from multiple connected nodes/blocks, clearly showing separate paths to different clouds, data platforms, and AI services.

Overlay text: “Closed platforms centralize everything.” → “FlowFuse keeps your architecture open.”

2)FlowFuse value
Zoom into the open flow with labels like “OT assets”, “Edge analytics”, “Cloud & AI”, “Data platforms” to show how data is connected and standarized.
Overlay text: “Connect OT assets, standardize data, and power Industrial AI with an open, Node‑RED–based platform.”

3. Closing CTA
   Final with FlowFuse platform screens in action

Overlay text:
“Exploring alternatives to integrated edge data platforms?”
then
“See how FlowFuse keeps your Industrial AI strategy open.”

then
“Learn more at flowfuse.com/vs/litmus”

[Yndira-E]

@PabloFilomeno83 here’s the layout of the landing page. It doesn’t quite follow the same structure as the Kepware one. The table used to be icons + short sentences, which made it easy to scan, but in this version, the copy across all sections (not just the table) is much longer.

I’d recommend shortening the copy throughout.

[PabloFilomeno83]

hmmm thank you @Yndira-E - I actually like the outcome and don't see it as a bad thing that is longer. I see it pretty clear, which we need given the nature of this page. I would change the icons actually to avoid the feeling that you're reading the same page as the kepware one... wdyt?

[Yndira-E]

Ok, then I'll move to development with this version and update the icons.

The static image for the ad is in this folder.

[Yndira-E]

@PabloFilomeno83 PR for the landing here: #4584

[Yndira-E]

Hi @lbeau,

As discussed, we’ll iterate on this page to improve clarity and visual balance.

From a UX perspective, several sections — particularly from “Why Industrial Teams Consider FlowFuse Instead of Litmus” through the migration section — feel text-heavy. Tightening the copy across those blocks would likely make the page more scannable and reduce the overall density.

You have the link to the Google Doc with the current copy as a base. Once we have a refined version, I can adjust spacing, hierarchy, and visual elements to introduce more variety and improve the overall flow.

Happy to align if helpful.