What this is
Test the minute-1 opener from the Task-Loss Reframe, which ends with 'Does that frame work for you?' (a commitment check, Iannarino-style).
Measurement
- Percentage of calls where the prospect explicitly confirmed the frame
- Percentage of those calls that advanced to next step
- Compare to baseline discovery calls over the prior 30 days
Status
Collecting baseline data. Rollout to all Anthony S2 pipeline calls begins May 1, 2026.
What this is
Test the minute-1 opener from the Task-Loss Reframe, which ends with 'Does that frame work for you?' (a commitment check, Iannarino-style).
Measurement
Status
Collecting baseline data. Rollout to all Anthony S2 pipeline calls begins May 1, 2026.