| Name | Type | Description | Notes |
|---|---|---|---|
| bid_strategy | string | The bidding strategy for this line item. Default value is manual. | [optional] [default to 'manual'] |
| budget | float | The total budget allocated for this line item. | [optional] |
| daily_pacing | float | The daily pacing limit for budget spending. | [optional] |
| end_date | \DateTime | The date and time when the line item stops running. | [optional] |
| flight_schedule | \criteo\api\retailmedia\experimental\Model\FlightSchedule | [optional] | |
| is_auto_daily_pacing | bool | Indicates whether automatic daily pacing is enabled. Default value is false. | [optional] [default to false] |
| keyword_strategy | string | The keyword targeting strategy for this line item. | [optional] |
| max_bid | float | The maximum bid amount allowed for this line item. | [optional] |
| monthly_pacing | float | The monthly pacing limit for budget spending. | [optional] |
| name | string | The name of the line item. | |
| optimization_strategy | string | The optimization strategy to use for this line item. Default value is Conversion. | [optional] [default to 'conversion'] |
| start_date | \DateTime | The date and time when the line item starts running. | |
| target_bid | float | The target bid amount for the line item. | [optional] |
| target_retailer_id | string | The ID of the retailer to target for this line item. |