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@@ -31,7 +31,7 @@ The following table lists all tables that are materialized within this package b
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|[`amazon_ads__account_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__account_report)| Represents daily performance aggregated at the account level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>How does performance compare across different accounts by account manager?</li><li>Are currency fluctuations affecting results across markets?</li></ul> |
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|[`amazon_ads__ad_group_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__ad_group_report)| Represents daily performance at the ad group level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which ad groups have the strongest engagement relative to their budget?</li><li>Do certain ad groups dominate impressions within a campaign?</li><li>Are new ad groups ramping up as expected after launch?</li></ul> |
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|[`amazon_ads__ad_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__ad_report)| Represents daily performance at the individual ad level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which ad creatives are driving the lowest cost per click?</li><li>Do expanded text ads perform better than responsive search ads?</li><li>How do performance trends change after refreshing ad copy?</li></ul> |
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|[`amazon_ads__campaign_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__campaign_report)| Represents daily performance aggregated at the campaign level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which campaigns are most efficient in terms of cost per conversion?</li><li>Are paused or limited-status campaigns still accruing impressions?</li><li>Which campaigns contribute most to overall spend or conversions??</li></ul> |
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|[`amazon_ads__campaign_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__campaign_report)| Represents daily performance aggregated at the campaign level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which campaigns are most efficient in terms of cost per conversion?</li><li>Are paused or limited-status campaigns still accruing impressions?</li><li>Which campaigns contribute most to overall spend or conversions?</li></ul> |
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|[`amazon_ads__keyword_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__keyword_report)| Represents daily performance at the keyword level, enriched with account, campaign, ad group, and criterion context. Includes metrics such as `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which keywords are driving the highest quality traffic at the lowest cost?</li><li>Are branded vs. non-branded keywords performing differently?</li><li>Should underperforming keywords be reallocated to different match types?</li></ul> |
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|[`amazon_ads__portfolio_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__portfolio_report)| Represents daily performance at the portfolio level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which portfolios are delivering the best return on ad spend?</li><li>How do different portfolio strategies compare in terms of performance?</li><li>What are the spending trends across my portfolio segments?</li></ul> |
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|[`amazon_ads__search_report`](https://fivetran.github.io/dbt_amazon_ads/#!/model/model.amazon_ads.amazon_ads__search_report)| Represents daily performance at the search term level, enriched with account, campaign, and ad group context. Includes metrics such as `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>What new search terms are emerging that I should add as keywords?</li><li>Which irrelevant search terms should be added as negatives to reduce wasted spend?</li><li>Are there seasonal shifts in search terms driving conversions?</li></ul> |
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