diff --git a/msg_post_builder.go b/msg_post_builder.go
index 095d7d8..b561678 100644
--- a/msg_post_builder.go
+++ b/msg_post_builder.go
@@ -35,8 +35,8 @@ const (
 
 // PostBuf .
 type PostBuf struct {
-	Title   string     `json:"title"`
-	Content []PostElem `json:"content"`
+	Title   string       `json:"title"`
+	Content [][]PostElem `json:"content"`
 }
 
 // MsgPostBuilder for build text buf
@@ -63,7 +63,8 @@ func (pb *MsgPostBuilder) Locale(locale string) *MsgPostBuilder {
 // WithLocale switches to locale and returns self
 func (pb *MsgPostBuilder) WithLocale(locale string) *MsgPostBuilder {
 	if _, ok := pb.buf[locale]; !ok {
-		pb.buf[locale] = &PostBuf{}
+		buf := &PostBuf{Content: make([][]PostElem, 1)}
+		pb.buf[locale] = buf
 	}
 
 	pb.curLocale = locale
@@ -89,7 +90,7 @@ func (pb *MsgPostBuilder) TextTag(text string, lines int, unescape bool) *MsgPos
 		Lines:    &lines,
 		UnEscape: &unescape,
 	}
-	pb.CurLocale().Content = append(pb.CurLocale().Content, pe)
+	pb.addElem(pe)
 	return pb
 }
 
@@ -100,7 +101,7 @@ func (pb *MsgPostBuilder) LinkTag(text, href string) *MsgPostBuilder {
 		Text: &text,
 		Href: &href,
 	}
-	pb.CurLocale().Content = append(pb.CurLocale().Content, pe)
+	pb.addElem(pe)
 	return pb
 }
 
@@ -111,7 +112,7 @@ func (pb *MsgPostBuilder) AtTag(text, userID string) *MsgPostBuilder {
 		Text:   &text,
 		UserID: &userID,
 	}
-	pb.CurLocale().Content = append(pb.CurLocale().Content, pe)
+	pb.addElem(pe)
 	return pb
 }
 
@@ -123,10 +124,27 @@ func (pb *MsgPostBuilder) ImageTag(imageKey string, imageWidth, imageHeight int)
 		ImageWidth:  &imageWidth,
 		ImageHeight: &imageHeight,
 	}
-	pb.CurLocale().Content = append(pb.CurLocale().Content, pe)
+	pb.addElem(pe)
+	return pb
+}
+
+// NewLine starts a new line
+func (pb *MsgPostBuilder) NewLine() *MsgPostBuilder {
+	// if pb.Len() == 0 then there's no need to start a new line
+	if pb.Len() > 0 {
+		buf := pb.CurLocale()
+		buf.Content = append(buf.Content, make([]PostElem, 0))
+	}
 	return pb
 }
 
+// addElem adds a PostElem to the latest line
+func (pb *MsgPostBuilder) addElem(pe PostElem) {
+	buf := pb.CurLocale()
+	idx := len(buf.Content) - 1
+	buf.Content[idx] = append(buf.Content[idx], pe)
+}
+
 // Clear all message
 func (pb *MsgPostBuilder) Clear() {
 	pb.curLocale = defaultLocale
@@ -139,13 +157,20 @@ func (pb *MsgPostBuilder) Render() *PostContent {
 	for locale, buf := range pb.buf {
 		content[locale] = PostBody{
 			Title:   buf.Title,
-			Content: [][]PostElem{buf.Content},
+			Content: buf.Content,
 		}
 	}
 	return &content
 }
 
-// Len returns buf len
+// Len returns the latest line buf len
 func (pb MsgPostBuilder) Len() int {
+	buf := pb.CurLocale()
+	idx := len(buf.Content) - 1
+	return len(buf.Content[idx])
+}
+
+// Len returns the lines count
+func (pb MsgPostBuilder) Lines() int {
 	return len(pb.CurLocale().Content)
 }
diff --git a/msg_post_builder_test.go b/msg_post_builder_test.go
index 8385e16..ee17e5c 100644
--- a/msg_post_builder_test.go
+++ b/msg_post_builder_test.go
@@ -1,6 +1,7 @@
 package lark
 
 import (
+	"encoding/json"
 	"testing"
 
 	"github.com/stretchr/testify/assert"
@@ -25,38 +26,38 @@ func TestPostTextTag(t *testing.T) {
 	pb := NewPostBuilder()
 	pb.TextTag("hello, world", 1, true)
 	buf := pb.CurLocale().Content
-	assert.Equal(t, "text", buf[0].Tag)
-	assert.Equal(t, "hello, world", *(buf[0].Text))
-	assert.Equal(t, 1, *(buf[0].Lines))
-	assert.Equal(t, true, *(buf[0].UnEscape))
+	assert.Equal(t, "text", buf[0][0].Tag)
+	assert.Equal(t, "hello, world", *(buf[0][0].Text))
+	assert.Equal(t, 1, *(buf[0][0].Lines))
+	assert.Equal(t, true, *(buf[0][0].UnEscape))
 }
 
 func TestPostLinkTag(t *testing.T) {
 	pb := NewPostBuilder()
 	pb.LinkTag("hello, world", "https://www.toutiao.com/")
 	buf := pb.CurLocale().Content
-	assert.Equal(t, "a", buf[0].Tag)
-	assert.Equal(t, "hello, world", *(buf[0].Text))
-	assert.Equal(t, "https://www.toutiao.com/", *(buf[0].Href))
+	assert.Equal(t, "a", buf[0][0].Tag)
+	assert.Equal(t, "hello, world", *(buf[0][0].Text))
+	assert.Equal(t, "https://www.toutiao.com/", *(buf[0][0].Href))
 }
 
 func TestPostAtTag(t *testing.T) {
 	pb := NewPostBuilder()
 	pb.AtTag("www", "123456")
 	buf := pb.CurLocale().Content
-	assert.Equal(t, "at", buf[0].Tag)
-	assert.Equal(t, "www", *(buf[0].Text))
-	assert.Equal(t, "123456", *(buf[0].UserID))
+	assert.Equal(t, "at", buf[0][0].Tag)
+	assert.Equal(t, "www", *(buf[0][0].Text))
+	assert.Equal(t, "123456", *(buf[0][0].UserID))
 }
 
 func TestPostImgTag(t *testing.T) {
 	pb := NewPostBuilder()
 	pb.ImageTag("d9f7d37e-c47c-411b-8ec6-9861132e6986", 320, 240)
 	buf := pb.CurLocale().Content
-	assert.Equal(t, "img", buf[0].Tag)
-	assert.Equal(t, "d9f7d37e-c47c-411b-8ec6-9861132e6986", *(buf[0].ImageKey))
-	assert.Equal(t, 240, *(buf[0].ImageHeight))
-	assert.Equal(t, 320, *(buf[0].ImageWidth))
+	assert.Equal(t, "img", buf[0][0].Tag)
+	assert.Equal(t, "d9f7d37e-c47c-411b-8ec6-9861132e6986", *(buf[0][0].ImageKey))
+	assert.Equal(t, 240, *(buf[0][0].ImageHeight))
+	assert.Equal(t, 320, *(buf[0][0].ImageWidth))
 }
 
 func TestPostClearAndLen(t *testing.T) {
@@ -81,7 +82,21 @@ func TestPostMultiLocaleContent(t *testing.T) {
 	assert.Equal(t, "en title", pb.CurLocale().Title)
 
 	content := pb.Render()
-	t.Log(content)
+	js, _ := json.Marshal(content)
+	t.Log(string(js))
 	assert.Equal(t, "中文标题", (*content)[LocaleZhCN].Title)
 	assert.Equal(t, "en title", (*content)[LocaleEnUS].Title)
 }
+
+func TestNewLine(t *testing.T) {
+	pb := NewPostBuilder()
+	pb.Title("中文标题")
+	pb.TextTag("你好世界", 1, true).TextTag("其他内容", 1, true)
+	pb.NewLine()
+	pb.TextTag("hello, world", 1, true).LinkTag("link", "https://www.toutiao.com/")
+	assert.Equal(t, 2, pb.Len())
+	assert.Equal(t, 2, pb.Lines())
+	content := pb.Render()
+	js, _ := json.Marshal(content)
+	t.Log(string(js))
+}