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<meta name="description" content="SEO 为 Search Engine Optimization 的缩写。
和 Baidu 的区别
Baidu not favour small site.
Google not eval
User Experience
How it worksCrawling -&gt; Indexing -&gt; Ranking
Core Value &amp; Founder帮用户找到最好的结果，提高用">
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<meta property="og:description" content="SEO 为 Search Engine Optimization 的缩写。
和 Baidu 的区别
Baidu not favour small site.
Google not eval
User Experience
How it worksCrawling -&gt; Indexing -&gt; Ranking
Core Value &amp; Founder帮用户找到最好的结果，提高用">
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<meta name="twitter:description" content="SEO 为 Search Engine Optimization 的缩写。
和 Baidu 的区别
Baidu not favour small site.
Google not eval
User Experience
How it worksCrawling -&gt; Indexing -&gt; Ranking
Core Value &amp; Founder帮用户找到最好的结果，提高用">
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<h1 class="title">Google SEO</h1>
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<time datetime="2015-08-19T16:00:00.000Z" itemprop="datePublished" class="page-time">
2015-08-20
</time>
<ul class="article-category-list"><li class="article-category-list-item"><a class="article-category-list-link" href="/categories/Marketing/">Marketing</a></li></ul>
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<h4>TOC</h4>
<ol class="post-toc"><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#和-Baidu-的区别"><span class="post-toc-text">和 Baidu 的区别</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#How-it-works"><span class="post-toc-text">How it works</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Core-Value-amp-Founder"><span class="post-toc-text">Core Value & Founder</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Ranking-amp-Traffic-amp-Conversion"><span class="post-toc-text">Ranking & Traffic & Conversion</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#抓取原理"><span class="post-toc-text">抓取原理</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#蜘蛛抓取及网页快照"><span class="post-toc-text">蜘蛛抓取及网页快照</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#hreflang"><span class="post-toc-text">hreflang</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Indexing"><span class="post-toc-text">Indexing</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Ranking"><span class="post-toc-text">Ranking</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#个性化结果"><span class="post-toc-text">个性化结果</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Images"><span class="post-toc-text">Images</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Tutorial"><span class="post-toc-text">Tutorial</span></a></li></ol>
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<article id="post-google-seo-tutorial"
class="post-article article-type-post fade" itemprop="blogPost">
<div class="post-card">
<h1 class="post-card-title">Google SEO</h1>
<div class="post-meta">
<time class="post-time" title="2015-08-20 00:00:00" datetime="2015-08-19T16:00:00.000Z" itemprop="datePublished">2015-08-20</time>
<ul class="article-category-list"><li class="article-category-list-item"><a class="article-category-list-link" href="/categories/Marketing/">Marketing</a></li></ul>
</div>
<div class="post-content" id="post-content" itemprop="postContent">
<p>SEO 为 Search Engine Optimization 的缩写。</p>
<h2 id="和-Baidu-的区别"><a href="#和-Baidu-的区别" class="headerlink" title="和 Baidu 的区别"></a>和 Baidu 的区别</h2><ol>
<li>Baidu not favour small site.</li>
<li>Google not eval</li>
<li>User Experience</li>
</ol>
<h2 id="How-it-works"><a href="#How-it-works" class="headerlink" title="How it works"></a>How it works</h2><p>Crawling -> Indexing -> Ranking</p>
<h2 id="Core-Value-amp-Founder"><a href="#Core-Value-amp-Founder" class="headerlink" title="Core Value & Founder"></a>Core Value & Founder</h2><p>帮用户找到最好的结果，提高用户体验。</p>
<h2 id="Ranking-amp-Traffic-amp-Conversion"><a href="#Ranking-amp-Traffic-amp-Conversion" class="headerlink" title="Ranking & Traffic & Conversion"></a>Ranking & Traffic & Conversion</h2><h2 id="抓取原理"><a href="#抓取原理" class="headerlink" title="抓取原理"></a>抓取原理</h2><h2 id="蜘蛛抓取及网页快照"><a href="#蜘蛛抓取及网页快照" class="headerlink" title="蜘蛛抓取及网页快照"></a>蜘蛛抓取及网页快照</h2><p>Spider 会抓取网页的 HTML + CSS，不会抓取：</p>
<ol>
<li>Flash 但可以抓取 .swf 格式的 Flash。</li>
<li>iframe</li>
<li>JavaScript</li>
<li>AJAX</li>
<li>TestInImage</li>
</ol>
<p>可以通过以下指令查看网页快照：</p>
<pre><code>cache: www.abc.com
</code></pre><h2 id="hreflang"><a href="#hreflang" class="headerlink" title="hreflang"></a>hreflang</h2><pre><code><a href="http://www.example.com" hreflang="en-GB" ref="alternate"></a>
</code></pre><p>eg:</p>
<ul>
<li><a href="http://www.musicradar.com" target="_blank" rel="external">http://www.musicradar.com</a></li>
<li><a href="http://www.hotel.com" target="_blank" rel="external">http://www.hotel.com</a></li>
</ul>
<h2 id="Indexing"><a href="#Indexing" class="headerlink" title="Indexing"></a>Indexing</h2><p>通过以下方法指令查看网站的索引情况：</p>
<ol>
<li><p>site 指令</p>
<pre><code>site:www.abc.com
</code></pre></li>
<li><p>Google Master Tool(推荐)</p>
</li>
<li><p>Google Analytics/Landing Page</p>
</li>
</ol>
<h2 id="Ranking"><a href="#Ranking" class="headerlink" title="Ranking"></a>Ranking</h2><p>200+ Factors:</p>
<ol>
<li>Fresh Content</li>
<li>Site Quality</li>
<li><p>User Experience（User Focused）</p>
<ul>
<li>搜索 balance bile auckland</li>
<li>自然排名：A B C D E</li>
<li>B 5secs</li>
<li>C 2secs</li>
<li><p>D Information(Match Needs)</p>
<p>D 的排名就可能逆袭。</p>
</li>
</ul>
</li>
</ol>
<h2 id="个性化结果"><a href="#个性化结果" class="headerlink" title="个性化结果"></a>个性化结果</h2><p>登陆 Google 的 One Account 之后，Google 会根据你的 Google+ 社交状况、搜索历史以及 Cookie 等定制化搜索结果，这个结果和不登陆时可能不同。WordPress 有一款插件 Google+ Comments Widget 可以为产品添加 G+ 评论。</p>
<p>登陆之后的搜索关键词是加密的，再 GA 中归类为 <code>not provider</code>，这部分数据一般再 5% - 20% 之间。</p>
<p>Google One Account 是 Gmail、Adwords、Analytics、Webmaster、Google、Google Plus 的通用账户。</p>
<h2 id="Images"><a href="#Images" class="headerlink" title="Images"></a>Images</h2><ul>
<li><a href="http://kb.yoast.com/article/131-images-in-the-xml-sitemap" target="_blank" rel="external">Images in the XML sitemap - Yoast Knowledge Base</a></li>
<li><a href="https://yoast.com/image-seo/" target="_blank" rel="external">Optimizing images for SEO • Yoast</a></li>
</ul>
<h2 id="Tutorial"><a href="#Tutorial" class="headerlink" title="Tutorial"></a>Tutorial</h2><ul>
<li><a href="https://yoast.com/articles/wordpress-seo/#" target="_blank" rel="external">WordPress SEO Tutorial • The Definitive Guide • Yoast</a></li>
<li><a href="http://www.seozac.com/google/" target="_blank" rel="external">Google排名技术研究 – SEO每天一贴</a></li>
<li><a href="http://www.googleseo.com.cn/" target="_blank" rel="external">Google优化</a></li>
<li><a href="http://coolestguidesontheplanet.com/category/seo/" target="_blank" rel="external">SEO - Coolestguidesontheplanet.com</a></li>
</ul>
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Last updated: <time datetime="2018-08-19T10:09:33.801Z" itemprop="dateUpdated">2018-08-19 18:09:33</time>
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<i class="icon icon-twitter"></i>
</a>
</li>
<li>
<a class="google share-sns" target="_blank" href="https://plus.google.com/share?url=http://blog.inesoi.com/google-seo-tutorial.html" data-title=" Google+">
<i class="icon icon-google-plus"></i>
</a>
</li>
</ul>
</div>
<div class="page-modal wx-share" id="wxShare">
<a class="close" href="javascript:;"><i class="icon icon-close"></i></a>
<p>扫一扫，分享到微信</p>
<img src="data:image/png;base64,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" alt="微信分享二维码">
</div>
<script src="//cdn.bootcss.com/node-waves/0.7.4/waves.min.js"></script>
<script>
var BLOG = { ROOT: '/', SHARE: true, REWARD: false };
</script>
<script src="/js/main.min.js?v=1.6.17"></script>
<div class="search-panel" id="search-panel">
<ul class="search-result" id="search-result"></ul>
</div>
<template id="search-tpl">
<li class="item">
<a href="{path}" class="waves-block waves-effect">
<div class="title ellipsis" title="{title}">{title}</div>
<div class="flex-row flex-middle">
<div class="tags ellipsis">
{tags}
</div>
<time class="flex-col time">{date}</time>
</div>
</a>
</li>
</template>
<script src="/js/search.min.js?v=1.6.17" async></script>
</body>
</html>