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<!DOCTYPE html>
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<head>
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<script>
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<meta name="theme-color" content="#3F51B5">
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<meta name="description" content="Keywords Research通过对关键字的调研，我们可以：
优化关键词，找出给我们带来最大流量，最大转化的关键词。
Content Ideas。通过 GA、Google Planner、Tool 搜集关键词，并进行分类，可能产生一些内容。
Link Building。可以通过关键词优化 Anchor Text + Content Page。
Structure。可以根据关键词优化网站的导航">
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<meta property="og:site_name" content="Inesoi Bag Factory">
<meta property="og:description" content="Keywords Research通过对关键字的调研，我们可以：
优化关键词，找出给我们带来最大流量，最大转化的关键词。
Content Ideas。通过 GA、Google Planner、Tool 搜集关键词，并进行分类，可能产生一些内容。
Link Building。可以通过关键词优化 Anchor Text + Content Page。
Structure。可以根据关键词优化网站的导航">
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<meta name="twitter:title" content="Google SEO Keywords">
<meta name="twitter:description" content="Keywords Research通过对关键字的调研，我们可以：
优化关键词，找出给我们带来最大流量，最大转化的关键词。
Content Ideas。通过 GA、Google Planner、Tool 搜集关键词，并进行分类，可能产生一些内容。
Link Building。可以通过关键词优化 Anchor Text + Content Page。
Structure。可以根据关键词优化网站的导航">
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<h5 class="nickname">Inesoi Bag Factory</h5>
<a href="mailto:sales@inesoi.com" title="sales@inesoi.com" class="mail">sales@inesoi.com</a>
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<h1 class="title">Google SEO Keywords</h1>
<h5 class="subtitle">
<time datetime="2015-08-22T16:00:00.000Z" itemprop="datePublished" class="page-time">
2015-08-23
</time>
<ul class="article-category-list"><li class="article-category-list-item"><a class="article-category-list-link" href="/categories/Marketing/">Marketing</a></li></ul>
</h5>
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<h4>TOC</h4>
<ol class="post-toc"><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Keywords-Research"><span class="post-toc-text">Keywords Research</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#3-Demension-Keywords-Reserch"><span class="post-toc-text">3-Demension Keywords Reserch</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Types-of-Keywords"><span class="post-toc-text">Types of Keywords</span></a></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#Tools"><span class="post-toc-text">Tools</span></a><ol class="post-toc-child"><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#关键字规划师"><span class="post-toc-text">关键字规划师</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#Google-Trends-谷歌趋势"><span class="post-toc-text">Google Trends(谷歌趋势)</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#关键词工具"><span class="post-toc-text">关键词工具</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#长尾关键词工具"><span class="post-toc-text">长尾关键词工具</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#链接分析工具"><span class="post-toc-text">链接分析工具</span></a></li></ol></li><li class="post-toc-item post-toc-level-2"><a class="post-toc-link" href="#关键词案例"><span class="post-toc-text">关键词案例</span></a><ol class="post-toc-child"><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#Six-Question-to-ask-for-your-ideas"><span class="post-toc-text">Six Question to ask for your ideas</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#关键词列表"><span class="post-toc-text">关键词列表</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#产品类目"><span class="post-toc-text">产品类目</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#利用-GA-扩大关键词列表"><span class="post-toc-text">利用 GA 扩大关键词列表</span></a></li><li class="post-toc-item post-toc-level-3"><a class="post-toc-link" href="#利用关键词构思广告"><span class="post-toc-text">利用关键词构思广告</span></a></li></ol></li></ol>
</nav>
</aside>
<article id="post-seo-keywords"
class="post-article article-type-post fade" itemprop="blogPost">
<div class="post-card">
<h1 class="post-card-title">Google SEO Keywords</h1>
<div class="post-meta">
<time class="post-time" title="2015-08-23 00:00:00" datetime="2015-08-22T16:00:00.000Z" itemprop="datePublished">2015-08-23</time>
<ul class="article-category-list"><li class="article-category-list-item"><a class="article-category-list-link" href="/categories/Marketing/">Marketing</a></li></ul>
</div>
<div class="post-content" id="post-content" itemprop="postContent">
<h2 id="Keywords-Research"><a href="#Keywords-Research" class="headerlink" title="Keywords Research"></a>Keywords Research</h2><p>通过对关键字的调研，我们可以：</p>
<p>优化关键词，找出给我们带来最大流量，最大转化的关键词。</p>
<ul>
<li>Content Ideas。通过 GA、Google Planner、Tool 搜集关键词，并进行分类，可能产生一些内容。</li>
<li>Link Building。可以通过关键词优化 Anchor Text + Content Page。</li>
<li>Structure。可以根据关键词优化网站的导航结构，如把 Toys 分类为 5-7 Toys, 2-3 Toys。</li>
<li>On Page SEO。根据关键词分析，优化页面的 Title、Description、Detail 等。</li>
<li>Summary。扩充品类的分裂。</li>
</ul>
<h2 id="3-Demension-Keywords-Reserch"><a href="#3-Demension-Keywords-Reserch" class="headerlink" title="3-Demension Keywords Reserch"></a>3-Demension Keywords Reserch</h2><ul>
<li>Google Trends。时间维度。判断关键词的时间维度。判断关键词在某个时间段内关键词的搜索趋势。</li>
<li>Google Planner。Peaple Volumn，用户搜索量。</li>
<li>Index <competition>。Google 收入的页面量，以及竞争对手的分析，如 DA 和 PA 的值。</competition></li>
</ul>
<p>根据这几个维度：</p>
<ul>
<li>如果 Trends⬆，搜索量⬆，Indexed⬇️，则可以通过长尾关键字做页面带来自然流量。</li>
<li>如果 Trends⬆，搜索量⬇️，Indexed➡️⬇️，可以使用 Adwords，同事也可以根据情况做 SEO。</li>
<li>如果 Trends⬆➡️⬇，搜索量⬆，Indexed⬆（>5kw），说明这个词非常有商业价值，SEO 可能比较难。</li>
</ul>
<h2 id="Types-of-Keywords"><a href="#Types-of-Keywords" class="headerlink" title="Types of Keywords"></a>Types of Keywords</h2><ul>
<li>Informational 信息类关键词。如 南京地铁怎么走？</li>
<li>Trasactional 交易类信息，如 Cheap toys。</li>
<li>Branded 品牌类关键词。如米课。</li>
</ul>
<p>80% 以上的关键词是长尾关键词，通过对新词的分析，可以发现新的商机，带来新的流量和不错的转换。</p>
<h2 id="Tools"><a href="#Tools" class="headerlink" title="Tools"></a>Tools</h2><h3 id="关键字规划师"><a href="#关键字规划师" class="headerlink" title="关键字规划师"></a>关键字规划师</h3><h3 id="Google-Trends-谷歌趋势"><a href="#Google-Trends-谷歌趋势" class="headerlink" title="Google Trends(谷歌趋势)"></a>Google Trends(谷歌趋势)</h3><p>如果 Google Trends 的走势是波形图，那么可以在波谷的时候准备，在趋势网上走的时候加大广告投入，和别人竞争。</p>
<h3 id="关键词工具"><a href="#关键词工具" class="headerlink" title="关键词工具"></a>关键词工具</h3><ul>
<li><a href="https://toolsv6.seotoolset.com" target="_blank" rel="external">https://toolsv6.seotoolset.com</a></li>
<li><a href="http://www.keywordspy.com/" target="_blank" rel="external">http://www.keywordspy.com/</a></li>
</ul>
<h3 id="长尾关键词工具"><a href="#长尾关键词工具" class="headerlink" title="长尾关键词工具"></a>长尾关键词工具</h3><p><a href="http://ubersuggest.org" target="_blank" rel="external">http://ubersuggest.org</a></p>
<h3 id="链接分析工具"><a href="#链接分析工具" class="headerlink" title="链接分析工具"></a>链接分析工具</h3><ul>
<li>Chrome 插件 Open SEO Stats</li>
<li><a href="https://zh.majestic.com/" target="_blank" rel="external">Majestic®：营销搜索引擎和 SEO 反向链接检查器</a></li>
<li>Screaming Frog SEO Spider 检查 SEO 工具。</li>
</ul>
<h2 id="关键词案例"><a href="#关键词案例" class="headerlink" title="关键词案例"></a>关键词案例</h2><h3 id="Six-Question-to-ask-for-your-ideas"><a href="#Six-Question-to-ask-for-your-ideas" class="headerlink" title="Six Question to ask for your ideas"></a>Six Question to ask for your ideas</h3><p>挖掘关键词之前，可以回答以下六个问题：</p>
<ol>
<li><p>What is core business of your websites? 核心商业。以 Mocha.co.nz 为例。</p>
<p> Provides quiality kids furniture, stylish, trendy mocha furniture, with expanding business in home decor products.</p>
</li>
<li><p>How does your business make money?</p>
<p> Sell mocha brand product line such as baby feeding products, ourdoor and indoor kids stuff and balance bike.</p>
</li>
<li><p>What products/service you offer?</p>
<p> We offer baby highchairs, baby change table, baby cot kids bed, kids furniture, been bags, block trolley, ride on toys, scooter, balance bike and we also offer trendy home furnitures for adult.</p>
</li>
<li><p>describe your ideal customer or target market</p>
<p> mostly hoursewife, young couple, and peaple who like trendy furniture to decor their house.</p>
</li>
<li><p>what is your product application?</p>
<p> most peaple buy our products for their newborn baby and kids, some buy for their house decor and few buy for gifts to their friends and family.</p>
</li>
</ol>
<h3 id="关键词列表"><a href="#关键词列表" class="headerlink" title="关键词列表"></a>关键词列表</h3><p>根据以上六个问题，可以组件以下关键词：</p>
<p>根据第一个问题：</p>
<ul>
<li>quality kid furniture</li>
<li>trendy kid furniture</li>
<li>stylish kid furniture</li>
<li>home decor products</li>
</ul>
<p>第二个问题：</p>
<ul>
<li>mocha kids furniture</li>
<li>baby feeding product</li>
<li>outdoor kids product</li>
<li>indoor kids product</li>
<li>balance bike</li>
</ul>
<p>第三个问题：</p>
<ul>
<li>highchair</li>
<li>baby change table</li>
<li>baby cot</li>
<li>kids bed</li>
<li>kids furniture</li>
<li>bean bags</li>
<li>block trolley</li>
<li>ride on toys</li>
<li>kids scooter</li>
<li>adult furniture</li>
<li>home furniture</li>
</ul>
<p>第四个问题：</p>
<ul>
<li>gifts for young peaple</li>
<li>gifts for housewife</li>
<li>gists for newborn baby</li>
<li>gifts for newborn kids</li>
<li>gits for home decor</li>
</ul>
<p>…</p>
<h3 id="产品类目"><a href="#产品类目" class="headerlink" title="产品类目"></a>产品类目</h3><ul>
<li>kids furniture</li>
<li>indoor furniture</li>
<li>outdoor furniture</li>
<li>baby products</li>
<li>gitfs</li>
<li>home decor</li>
</ul>
<p>将相应的关键词分配产品类目下。</p>
<h3 id="利用-GA-扩大关键词列表"><a href="#利用-GA-扩大关键词列表" class="headerlink" title="利用 GA 扩大关键词列表"></a>利用 GA 扩大关键词列表</h3><p>使用 Google Adwords 扩充关键词。如在 GA 中搜索 baby feeding, high chair, baby change table, baby bot 可以得到一系列的关键词。</p>
<h3 id="利用关键词构思广告"><a href="#利用关键词构思广告" class="headerlink" title="利用关键词构思广告"></a>利用关键词构思广告</h3><p>Ads Ideas:</p>
<p>Why buy in Kids furniture Store?</p>
<ul>
<li>Save your time, buy Online from Mocha</li>
<li>Starts from $99 </li>
<li>Free delivery in NZ</li>
</ul>
<p>Blog Ideas:</p>
<ul>
<li>H1: 10 must buy furniture when design your kid room.</li>
<li>H2: Your kids will thank you and always remember.</li>
</ul>
<p>Promotion:</p>
<ul>
<li>50% off on all kids furniture, Last Day!</li>
<li>Prepare to pay MUST more if you miss this sale!</li>
</ul>
<p>Product Ideas:</p>
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