Selimira is part of the Peak Shift Inc. team and in charge of optimizing digital marketing efforts as well as web design.
Born in Sofia, Bulgaria, Selimira is currently based in London. She's passionate about exploring as many places and cultures as possible. She enjoys photography and recently found out that she is fascinated by the underwater world, so scuba diving and snorkeling have become fun pastimes too.
She has worked with Peak Shift Inc. since January 2015 on multiple projects from various industries. She is studying for a Bachelor of Arts in International Marketing with German at the University of Westminster in London with a focus on brand management, research, expansion strategy, and strategic marketing planning.
The platform is specifically created and catered to the purchase behaviour to the indonesian consumer allowing for cash payments and utilising local delivery services like GO-Jek.
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In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate it from the competition. The real challenge came in designing and developing a website that is intuitive to use for the Indonesian target audience, who find websites too complicated, while building all of the functionality Lemariku wanted to offer.
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In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate it from the competition. The real challenge came in designing and developing a website that is intuitive to use for the Indonesian target audience, who find websites too complicated, while building all of the functionality Lemariku wanted to offer.
We craft digital products built on web, mobile & blo
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Branding & UI for a pre-loved fashion marketplace
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Strategy & Roadmap
Branding
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The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from “lemari” meaning closet and “ku” meaning my in Indonesian.
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The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from “lemari” meaning closet and “ku” meaning my in Indonesian.
The logo was created to clearly visualise that it is a fashion application and add to the meaning of the name.
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User Interface & Expereince
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User Interface & Expereince
Sellers mainly used Instagram to reach potential buyers to advertise their fashion items so we wanted to create an experience that was familliar, with while providing tools to address the challenges they had with current soltuions
In order to encourage sellers to share their profiles, we wanted to provide some personalistion options so we allowed them to choose a colour from a pallete that would distinguish their profiles and items in search results.
The platform is specifically created and catered to the purchase behaviour to the indonesian consumer allowing for cash payments and utilising local delivery services like GO-Jek.
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In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate Lemariku from the competition. Additional to that was to designing and developing an interface that is intuitive to use for the Indonesian target audience, who find websites too complicated, and don't trust online payments.
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In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate Lemariku from the competition. Additional to that was to designing and developing an interface that is intuitive to use for the Indonesian target audience, who find websites too complicated, and don't trust online payments.
Strategy & Roadmap
Our collaboration with Lemariku started from the inception of the idea, and when they had only a hypothesis and rough idea for the application.
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Strategy & Roadmap
We worked closely with the founders to set objectives which helped us plan a product development roadmap for which we then broke down into a serise of agile sprints.
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Branding
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The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from ‘lemari’ meaning ‘closet’ and ‘ku’ meaning ‘my’ in Indonesian.
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The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from ‘lemari’ meaning ‘closet’ and ‘ku’ meaning ‘my’ in Indonesian.
The logo was created to clearly visualise that it is a fashion application and add to the meaning of the name.
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User Interface & Expereince
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User Interface & Expereince
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Sellers mainly used Instagram to reach potential buyers to advertise their fashion items so we wanted to create an experience that was familliar, with while providing tools to address the challenges they had with current soltuions
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Sellers mainly used Instagram to reach potential buyers to advertise their fashion items so we wanted to create an experience that was familliar, with while providing tools to address the challenges they had with current soltuions
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In order to encourage sellers to share their profiles, we wanted to provide some personalistion options so we allowed them to choose a colour from a pallete that would distinguish their profiles and items in search results.
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In order to encourage sellers to share their profiles, we wanted to provide some personalistion options so we allowed them to choose a colour from a pallete that would distinguish their profiles and items in search results.