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This project focuses on segmenting customers into distinct groups using K-Means Clustering based on their age, gender, annual income, and spending score. The goal is to understand customer behavior and help businesses create targeted marketing strategies for each group.

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Manish7771/customer_segmentation_project

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Dataset

We used the Online Retail Dataset from Kaggle, which contains real-world transactional data of a UK-based online retail store.

Due to GitHub file size limitations, the dataset is not uploaded directly in this repository.

You can download it manually from the link above and place it in the data/ folder.

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This project focuses on segmenting customers into distinct groups using K-Means Clustering based on their age, gender, annual income, and spending score. The goal is to understand customer behavior and help businesses create targeted marketing strategies for each group.

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