$ fig new <name>
This would take the <name> you provided and create a whole new python project, that looks similar to the diretory layout in the directory design in a sub-directory named <name> directory. You have to cd into that folder. This will give you the basic structure to immediately get started.
$ fig serve
This command starts up a development mode server to allow for local API testing, in the foreground. Stop it with CTL+C.