Software engineer on the Marketing Technology team at Street Style Store — one of India's fast-fashion e-commerce brands. I build the internal tools that power the marketing side of the store: ads automation, feed pipelines, AI-assisted ops, and the dashboards that tie them together.

Frontend

Internal dashboards + ops tooling, mobile-friendly.

Backend & infra

REST APIs, Redis caching, Docker + GitHub Actions → GHCR → SSH deploys. Exploring message queues (RabbitMQ / Kafka) + Docker Swarm for resilience.

AI & automation

• Custom MCP servers — Google Merchant Center, Google Ads, Snapchat Ads
• Instagram webhook automation — brand replies, influencer OAuth flows
• Self-hosted LLM for customer support + DM/comment auto-reply
• Heavy use of Claude Code in dev workflows (feed/catalog pipelines, ops tooling)

Marketing tech

• 🔍 visual-search — Take a photo, find matching products. FastAPI + CLIP + FAISS + Typesense, sub-millisecond search at e-commerce scale.
• 🧠 recommendation-engine — Custom ALS-based recommender on raw ClickHouse clickstream. Personalised feed, similar items, viewed-together.
• 🏷 product-tagger — Extract structured product attributes from images using Ollama / CLIP / OpenAI / Anthropic. One API, four providers, constrained outputs.
• 🦀 pinterest-scraper-rs — Async Rust port of my older Python Pinterest scraper.
• 🖨 global-printers — Next.js + Tailwind site for my dad's offset printing business in Bhilwara, optimized for local SEO. Live →

• 🦀 Rust — ownership, borrowing, systems-level thinking
• 🤖 Self-hosted LLMs — fine-tuning + RAG on domain data
• 🪄 Agentic dev workflows with Claude Code + MCP

Built things, broke things, fixed things — and kept notes.