The Developer Relations Foundation has personas that can help guide decisions about how working groups operate.
This persona joined the DevRel Foundation because the developer segment is important for their role. They have a marketing background and contribute to marketing campaigns that are aimed at developers.
See the full persona: drf-biz-mktg
This persona joined the Developer Relations Foundation because they believe their customer is here. They have a sales background orintention. A consultant who is offering services or trying to sell a SaaS tool, event planner trying to sell sponsorships, research organization selling data, etc. fall into this persona.
See the full persona: drf-biz-sales
This persona joined the DevRel Foundation to be in the community with other like-minded individuals. They are a developer influencer who has a technical background but transitioned into a business role and developed those skills too. They like to listen for tips & tricks that may help them do their job better.
See the full persona: drf-dev-infl
This persona joined the DevRel Foundation because they want to participate in communities to connect with others. They may not have as technical a background or just may no longer focus on that skillset and instead leverage social skills to connect others and extend their network.
See the full persona: drf-mix-infl
This persona joined the DevRel Foundation because they are looking for employment. They believe they have enough skills and desire to find their first role as an advocate. They hope to find resources for their job search, network to make connections that could help later, and have some desire to get mentorship or advice for what they need to learn to succeed. They are considered a mixed function because some may be engineers transitioning or social content creators with light technical skills. Somebody who stepped into their first DevRel program leadership role could also be considered similar to this persona.
See the full persona: drf-mix-infl-early
This persona is part of the DevRel Foundation because they want to find work. This may be because they are looking for a better opportunity for growth, want to pick up side-project freelance gigs, or were part of an involuntary transition. They are proficient and skilled for what they do and are trying to build their portfolio for what's next.
See the full persona: drf-mix-infl-pro
This persona joined the DevRel Foundation because they've done a lot of it before and have knowleddge to share. They may be recruiting, but otherwise have been an IC within DevRel in the past but now have broader program and business goals for the entire function. They may or may not have direct reports.
See the full persona: drf-mix-lead