The overarching purpose of Helve Logs is to document the processes and day to day life at Helve AVR high technology creative agency. We aim to experiment with creative methods, showcase new technologies and promote the concept of 'visual hacking' of the reality.
Content intended for widespread publication (all relevant social platforms, adjusted to specific conditions of a platform). Insert a list of pieces of content (optimal 100+ pieces of content a day?) divided by platform, type and actual body content settings. There is a shitload of data I wrote down.
INTENT > CONTEXT > CONTENT
STORY > TECH > AUDIENCE
INTENT: Document processes and day to day life at Helve AVR. Inspire people and study psychological engagement. CONTEXT: Budding creative agency. Starting from scratch. Underdog. CONTENT: Endless creative projects. Livestreams, peak into the processes. Help sessions?
These can be applied to art/interactive projects (not only Hitech Crime releases as seen below).
- frame done
Tracking, identity, privacy theme.
USE BINAURAL SOUNDS IN BG_
The four known categories of frequency pattern include:
- Delta patterns: Binaural beats in the delta pattern are set at a frequency of between 0.1 and 4 Hz, which is associated with dreamless sleep.
- Theta patterns: Binaural beats in the theta pattern are set at a frequency of between 4 and 8 Hz, which is associated with sleep in the rapid eye movement or REM phase, meditation, and creativity.
- Alpha pattern: Binaural beats in the alpha pattern are set at a frequency of between 8 and 13 Hz, which may encourage relaxation.
- Beta pattern: Binaural beats in the beta pattern are set at a frequency of between 14 Hz and 100 Hz, which may help promote concentration and alertness. However, this frequency can also increase anxiety at the higher end of the frequency range.
START_FRAME comes back for sure.
Tracked usernames on screen, attached next to head. "MOTHNODE_" or "?" at unknown. Recurring theme. Use the downloaded stock hacker style visuals for something.
"Welcome Helve Operative, join me while I experiment and create 4 specific brands from scratch, combining 250+ project I've amassed so far. Follow to watch creative covert operation logs and broadcasts. Please proceed to watch and engage with the user, feedback in creative processes is essential for enhancement".
[ ] Drone shot topdown at the city [ ] Location + Coordinates Shot [ ] Close up [ ] Red tracking lines and frame. identity sequencing initiated_ identity sequencing complete [ ] Helve AVR presents Vlogs [ ] Audio Quote "One of our core drives: visually hack the world, play with its nature. And this is the process we're embarking on to fulfill that drive. Step by step, diving into chaos, discovery, making dark moon brands to facilitate the experimentation process."
A third pops up from the left (white triangle) with Brief Title of the scene, Location and live clock.
Overlay with a heart/like (depending on the platform) and arrow pointing below the video content.
Host a show to gain authority platform
Host a show to talk about creativity and creative industry. Information value and entertainment value.
- people respond a lot better when being asked to being on a show (playing on the fame prospect)
- then cut the footage with snippets for socials (LinkedIn) and run ads against people, brands, companies you want to target
- something smart coming from a guest placed on your brands profile creates a mental connection and value attachment.
- no call to action necessary
360 video via VR
YouTube Helve Logs can be shot with 360 camera and either given as such for VR consumption or limited to 180VR for that little bit of interaction. Also it would mean that the digital overlays on top would be appropriately embeded in the 3D space. Perhaps even a hack that would allow to make a overlays attached to the point of view of the audience (but that would require a custom video playback engine and probably would limit the distribution only to Helve AVR website).
Ideas
- vlogs fisheye/tracking vibe/broadcast/uplink established -- projects and narratives cinematic.
- sequence starts with a date "/// 2019" as if it was a flashback.
- at the end of the video follow / sub / like variations glitch in (depending on the platform it is shared on).
- all the docs are black and white (real life), while the experiences get colorful (especially actual project stuff).
- types of content based on the Dopamine Trails and the Directive Protocols lifecycle/lifeloop (Survival > Knowledge > Creativity > Communication > Attachment > Reset >)
- lavaliers
- external shooter
- 2 x mobile autonomous tracking setup
- microcameras for specific shots
- description timestamps (6:00... 7:21... 9:03 ending)
- DJI Osmo Pocket for cinematics
- 2 x various b-roll shot cameras (GoPro Micro / Set it forget it)
- additional engagement triggers "tweet @mothnode that you made it to the end of the log!"
- timelapse camera (set it forget it)
- phone fisheye camera (multipurpose) - on the go
- stream season (autumn/winter)
- operations (ops) season (spring/summer)
- scene: me standing with a black Helve flag on my back floating in the wind
- scene: general purpose scenes -> back alley, setting up gear, projections setup, music video intro, drone location shot, text appears as we rotate.
- street + crowd
- standing in the crowd in a techwear outfit (kannibal cameo)
- designed subtitles for instagram (3-5s hook, branding - logo, title (actionable advice), call to action - text)
- little engagement at the middle of the clip - ping lower left corner (animated/nonanimated little heart or thumb)
- helve hq and nomad frames glitch in at all times (not static)
- Helve Logs title is Helve Logo with LOGS instead of OS or AVR
- production advice: record a variety of angles, maximize your space - think how 1 solo location can look different. Separate the different shots of one space in post (constant new things to look at). Every 20-30 seconds of a project add something new to see. 3 min track = 6-9 different looks. Pacing of editing in relation to the song tempo + effects with intentions.
- send music video to YCImaging on YT for a review and promo (259K subs).
- podcast version "This is the Helve Logs audio experience" (robotic voice even?) (or mine?). Helve Logs transcribed into audio (host intro first? - "hello this is a recording of...").
- Intro Quote "I mean it is time for you to start something, anything, however small or big. Dive into chaos, come out enlightened. Experimentation and discovery can be that simple." "This is Helve AVR and we're here to visually hack the world". "This is Helve AVR and we are here to change reality."
- Closing Log Frame: "Hey you, thank you for watching! Be sure to check out other channels to discover more Helve AVR projects and dive into our reality".
- Post it notes with votes on story (#lowfihelvelogs)
- Challenges of making 5 types posts in 5 minutes (spread, relevance)
- at the end of Helve Log logo of helve avr then display url helve.live
- @mothnode
Live Documentary Series / Live DOCUMENTATION?
Seasons correspond to a sequence of projects. Helve AVR is the behind the scenes entity and an art venue in a way. Helve AVR is actual reality with a twist and different motivational vibe of being an agent/operative for an agency that wants to visually change the reality on a big scale.
-
Helve AVR is a high technology creative agency wrapped in a rather mission-inducing vibe of global operations and secret missions, visual takeover drops. It is mainly reality and a byproduct of operations but with a mental twist.
-
Hitech Crime is the fictional universe based on real emotions and tucking them away. More focus on the story and theme rather than the product as it is contained within.
-
Kannibal Wear is a clothing brand that encourages to 'cannibalize' other brands and modify everything yourself. Has real foundations but contains a more subtle fiction. More focus on the product rather than the story.
NEWSLETTER ACCEPTANCE
- newsletter e-mail username title: MOTHNODE | LIVE CREATIVE OPS - HELVE AVR (personal approach in the e-mails - writing as Operative not as a nameless/named brand)
/// ACCESS GRANTED_ Access granted for user_ X Please remain motionless while your device's camera scans your retinas.
- Exclusive Prototype Preview
ANALYSIS OF SEB.SPC VIDS https://www.instagram.com/seb.spc/
- usage of personal quotes / inspirational - life, career, path, visualization, friendships, relationships "what was taught to me over the time of my life was a very superficial approach, eat, sleep, die. rinse, repeat. mate, find happiness in others. get a job and stay at it. i couldn't find myself in others, couldn't find myself at the jobs. i drowned in multiplicity of pointless rules and lack of will to experiment. After years of struggling with it I realized I wasn't me anymore. Whatever "me" as at the time anyway. Let me tell you once you discover who you are, your strengths and weaknesses things become limitless, happiness becomes ingrained in the process and most importantly one stops chasing short-term dopamine triggers. don't fill your life with one-way loops, interact with the world, you won't regret it as honestly one cannot regret any experience however terrible it can be - from search comes awareness, from discovery comes confidence ".
- timelapses of making of spaces (?)
- swag shots
- glitch
- oneshot shorts (with logo and slashcollective glitch at the end
- smooth stabilized for swag / shaky for vlogs
- real life shots
- location shots slow mo + logo
- glitches delicate / changes of frame