6 touchpoints a day.. 30 a week.. 130+ a month. All personalized. All tracked. Zero panic prospecting.
Day 1: 6 touchpoints
Day 5: 30 touchpoints
Day 90: 540+ touchpoints — all personalized, all tracked
Most founders prospect in bursts. Intense for a week, silent for a month. Pipeline dries up. Panic. Repeat.
4 Habits kills that cycle. One command. Five actions. Every day... no exceptions.
A personalized connection request. Not a pitch... a resonance signal. References their latest post. Under 300 characters.
"I know you are..." emails to strangers. Each backed by real research.. their blog, their hiring signals, their funding rounds. Not templates. Bespoke messages that prove you did the work.
The move nobody makes. Pick your strongest prospect from Habit 2 and run a real positioning diagnostic on their business. Analyze their homepage, their value proposition, their CTA. Find the blind spot. Send them the finished analysis.
No pitch. No ask. The document IS the proof.
Everyone sends promises. Nobody sends the actual work, done, for free, before being asked.
Connect two people who share the same ideal client but have adjacent, non-competing offers. One a day. The fastest way to become the person everyone wants to know.
200 words. One edited paragraph. One researched quote. Small enough to never skip, consistent enough to finish.
Every run ends with proof:
HABIT 1: LinkedIn message → Alex at Acme Corp
HABIT 2: 3 emails drafted → Jordan, Taylor, Morgan
HABIT 3: Rick Rubin diagnostic → Alex — blind spot: pricing page kills trust
HABIT 4: Introduction → Dana ↔ Riley
HABIT 5: Book step → wrote opening hook for chapter 4 (+220 words)
Pipeline activity today: 1 LinkedIn + 3 emails + 1 diagnostic + 1 intro = 6 touchpoints
/4habits
git clone https://github.com/SimonTheSalesBooster/4habits.git
cp 4habits/4habits.md ~/.claude/commands/- Claude Code with Gmail + Google Calendar access
- Notion CRM for prospect tracking
- Web search for research
- Pairs with /deals, /triad, and /ogilvy
Systems are things you build. Rituals are things you become.
The difference between a founder who "does outreach" and a founder who never worries about pipeline.. the second one made it a daily practice. Like brushing teeth.
4 Habits isn't a campaign. It's the thing you do every morning before anything else, so that by the time you open your inbox, six new people already know your name.
Built by Simon Severino... author of Strategy Sprints and Time Freedom with Jay Abraham. Added over $2 Billion in sales to B2B clients in finance, software, and consulting.
One of many open-source tools from Strategy Sprints. Download all of them at strategysprints.com.
keep rolling, Simon & The Sprinters