Turn any business idea into a complete, sellable offer — using Alex Hormozi's frameworks.
A skill library for coding agents. Plug it in, describe your business, and get a complete offer system — market research, offer structure, pricing, pitch, hooks, landing page — written to files in one session.
Building a compelling offer is hard. Most founders, coaches, and consultants either:
- Write vague offers that don't convert — "I help people grow their business"
- Price wrong — too low to be taken seriously, too high without justification
- Skip the sales layer entirely — no hooks, no pitch, no landing page copy
hormozi-skills solves this end-to-end. One orchestrator, five specialized subagents, 17 skills, 11 output files.
Add the marketplace, then install the plugin:
/plugin marketplace add alexsmedile/hormozi-skills
/plugin install hormozi-skills@hormozi-skillsThen invoke the hormozi-orchestrator agent or a specific skill.
Install directly from GitHub:
codex plugin install https://github.com/alexsmedile/hormozi-skillsIf you want the raw skill files instead of the plugin flow:
# Clone the skill library
git clone https://github.com/alexsmedile/hormozi-skills
cd hormozi-skills
# Copy skills and agents into your Claude config
cp -r skills/ agents/ ~/.claude/Tip
Describe your business in plain language — rough idea, brain dump, or existing offer. The orchestrator interviews you, detects your stage, and builds everything from there.
11 output files written to output/ in one session:
| File | What's Inside |
|---|---|
MARKET_RESEARCH.md |
Validated niche, pain map, demand signals |
OFFER.md |
Full Grand Slam Offer — avatar, obstacles, solution map, value stack |
OFFER_ANGLES.md |
8 positioning angles, ranked |
OFFER_AUDIT.md |
Score per dimension + priority fixes |
VALUE_PERCEPTION.md |
Improved naming, packaging, framing |
BONUS_STACK.md |
Objection-killing bonus structure with perceived value |
PRICING.md |
Value-anchored price, tiers, justification story |
OBJECTIONS.md |
Hidden beliefs, belief shifts, DM-ready responses |
PITCH.md |
Short / medium / long pitch versions |
HOOKS.md |
30+ hooks across 10 types, ranked |
LANDING_PAGE.md |
Full landing page copy, section by section |
Use any skill standalone — no orchestrator needed:
| Skill | Purpose |
|---|---|
hormozi-offer |
Build a Grand Slam Offer from scratch → OFFER.md |
hormozi-pitch |
Pitch deck and sales narrative |
hormozi-hooks |
Hook and headline generation (30+ hooks) |
audit-offer |
Score and rewrite an existing weak offer |
bonus-stack |
Build a bonus stack that kills objections |
business-model |
Choose and structure the right business model |
dfy-dwy-diy |
Frame offer as DFY / DWY / DIY tiers |
effort-reduction |
Reduce perceived effort in the offer |
idea-to-product |
Turn rough idea into productized offer |
landing-page-copy |
Generate landing page copy from an existing offer |
market-research |
Research market pain and demand signals |
objection-destroyer |
Map and neutralize common objections |
offer-angles |
Generate multiple positioning angles |
pricing-strategy |
Price anchoring and packaging |
productize |
Productize a service business |
value-accelerator |
Increase perceived value |
value-perception |
Improve how value is communicated |
Tip
Skip the orchestrator and call any skill directly: /audit-offer, /pricing-strategy, /landing-page-copy — each works standalone with no prior context needed.
hormozi-orchestrator
├── sub-market → MARKET_RESEARCH.md
├── sub-offer → OFFER.md + OFFER_ANGLES.md
├── sub-value → OFFER_AUDIT.md + VALUE_PERCEPTION.md + BONUS_STACK.md
├── sub-pricing → PRICING.md + OBJECTIONS.md
└── sub-sales → PITCH.md + HOOKS.md + LANDING_PAGE.md
Dependency order: market → offer → (value ∥ pricing) → sales
The orchestrator detects your funnel stage (idea / broken offer / needs sales layer / service scaling) and runs only the subagents you need.
- Intake — give the orchestrator anything: a raw idea, existing offer, brain dump, or sales page
- Interview — focused questions one at a time, each with a suggested answer
- Stage detection — classifies your situation (Stage A–E), shows which subagents will run
- Delegation — spawns subagents in dependency order, passing structured briefs
- Summary — produces
output/SUMMARY.md: one-paragraph offer, key decisions, top 3 actions, best hook to use today
hormozi-skills/
├── skills/ # 17 standalone agent skills
├── agents/ # Orchestrator + 5 subagents
├── output/ # Generated offer documents (starts empty)
└── input/ # Drop existing offers, notes, or sales pages here
- Founders, coaches, consultants, and freelancers building offers
- Anyone applying Hormozi's methodology who wants AI execution, not just AI advice
- Coding agents running offer-generation pipelines
- Generic copywriters looking for fill-in-the-blank templates — this thinks, it doesn't just fill
- Developers needing a code library — this is prompt-based, agent-native
- People who want a one-shot answer without iteration — the orchestrator interviews you
Built on Alex Hormozi's offer methodology from $100M Offers and $100M Leads:
- Grand Slam Offer construction
- Dream outcome × likelihood × time delay × effort equation
- Obstacle → solution reversal
- Value stack and bonus engineering
- Guarantee design (unconditional / conditional / effort-based)
- Price anchoring and perceived value
- Hook architecture (pattern interrupt, identity, outcome, curiosity)
Inspired by Alex Hormozi's work. Built for coding agents by @alexsmedile.