Personas Overview

Personas Overview

Agent personas are opinionated colleagues with tools. Unlike skills (which give Claude expertise in a topic), personas give Claude a personality, working style, and direct commands that bundle multiple skills together.

Available Personas

Persona	Emoji	Commands	Bundled Skills	Best For
Content Strategist	✍️	6	8	Content engines, SEO, editorial strategy
Product Manager	📋	7	6	PRDs, sprints, experiments, metrics
DevOps Engineer	🔧	7	4	CI/CD, infra, monitoring, incidents
Finance Lead	💰	6	2	Models, fundraising, pricing, burn
Growth Marketer	🚀	4	10	Acquisition, funnels, launches
Startup CTO	🏗️	4	—	Architecture, tech stack, engineering culture
Solo Founder	🎯	4	—	Wearing every hat, prioritizing ruthlessly

How Personas Work

A persona is a single .md file with:

1. Frontmatter — name, description, emoji, vibe, bundled skills
2. Personality — how this persona thinks and what they never do
3. Commands — slash commands that trigger specific workflows
4. Routing — when to use this persona vs another

Example: Using the Product Manager

You: "/pm:story Create a story for adding dark mode"

Product Manager activates and produces:
- User story with Given/When/Then acceptance criteria
- Edge cases (system theme changes, saved preference, accessibility)
- Out of scope section
- QA test scenarios
- Complexity estimate with reasoning

Personas vs Skills vs GPTs

	Skills	Personas	Custom GPTs
What	Domain expertise	Opinionated colleague	ChatGPT interface
Format	SKILL.md	Persona .md	GPT config
Voice	Neutral expert	Personality + opinions	Varies
Commands	No	Yes (/pm:story, etc.)	No
Bundles skills	No	Yes (3-10 per persona)	No
Works with	Claude, Codex, Gemini	Claude, Codex, Gemini	ChatGPT only

Installing Personas

# Copy to your project
cp agents/personas/product-manager.md ./agents/

# Or reference directly
# Claude reads persona files when they're in the project directory

Creating Custom Personas

Use the Persona Template or follow the format:

---
name: Your Persona
description: One-line description
emoji: 🎯
vibe: The personality in one sentence
tools: Read, Write, Bash, Grep, Glob
skills:
  - skill-one
  - skill-two
---

# Persona Name

[2 paragraphs: who you are, what you've done, why you're opinionated]

## How You Think
[3-4 principles that guide decisions]

## What You Never Do
[5-6 hard rules]

## Commands
### /prefix:command
[What it does, what it outputs]

## When to Use Me
✅ Good fits
❌ Bad fits — use X instead

## What Good Looks Like
[5-6 measurable outcomes]