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VEX - Decentralized Business Review Platform

VEX Platform

Overview

VEX is a revolutionary decentralized platform that connects companies to the blockchain ecosystem, enabling transparent business registration and community evaluation through verified customer feedback. Built on the Internet Computer Protocol (ICP), VEX addresses the critical trust gap in online business reviews.

Problem

  • 61% of consumers experience unreliable apps/websites weekly
  • 44% of consumers stop buying from companies due to lack of trust
  • Traditional review platforms suffer from fake reviews and manipulation
  • Businesses struggle with fragile code and fraud risks in the AI era

Solution

VEX provides a blockchain-based review system that guarantees:

  • Immutable Reviews: Every review is permanently stored on-chain
  • Verified Authenticity: Real purchases verified through TLSN technology
  • Token Incentives: Reviewers earn rewards for valuable feedback
  • Community Governance: Platform decisions made by users through DAO

Market Opportunity

  • $2.53 billion Internet Computer market capitalization
  • 61% of consumers need reliable review platforms
  • 44% of consumers have stopped buying due to trust issues
  • 5% expected freemium to paid conversion rate

Business Model

Revenue Streams

  1. SaaS Subscriptions: Monthly fees for businesses accessing advanced features
  2. Token Economics: Value appreciation through network growth
  3. Premium Services: Enterprise integrations and custom solutions

Pricing Tiers

Plan Price Features
Basic Free Business registration, receive feedback, basic trust score
Professional $363/month Advanced analytics, VEX Trust Badge, API access, priority support
Enterprise $custom/month Dedicated support, CS data insights, custom integrations

Token Distribution (Tokenomics)

  • 40% Community Rewards
  • 20% DAO Treasury
  • 15% Development
  • 15% Team (vested)
  • 10% Marketing

Competitive Advantage

Feature VEX TrustPilot ReclameAqui Feefo
Blockchain Verified Yes No No No
Decentralized Yes No No No
Token Rewards Yes No No No
DAO Governance Yes No No No
TLSN Verification Yes No No No
Immutable Reviews Yes No No No
Community Driven Yes No Partial No
Cost Effective Yes No Yes No

Key Differentiators

  1. Reward System: Users earn tokens for providing valuable feedback
  2. Community Validation: The community itself validates and guarantees trust
  3. Lower Costs: Simple, fast transactions at lower cost than competitors
  4. True Transparency: All data publicly verifiable on blockchain

Target Market

Primary Customers

  • Startups and SMEs: Growing companies facing difficulties structuring customer feedback
  • Digital Businesses: E-commerce, SaaS, and online service providers
  • Web3 Companies: Blockchain-native businesses seeking decentralized solutions

Secondary Market

  • Reviewers: Digital professionals and consumers aged 18-40
  • Token Holders: Investors interested in governance participation
  • Enterprise Clients: Large organizations requiring custom trust solutions

Roadmap

Quarter Focus Key Milestones
Q1 Foundation - MVP launch with core features
- Initial business onboarding
- Community building
Q2 Growth - Platform refinement based on feedback
- Marketing campaign launch
- Strategic partnerships
Q3 Expansion - Scale infrastructure
- International market entry
- Enterprise features
Q4 Maturity - Full DAO implementation
- Cross-chain integration
- Global presence

Team

  • Rafael Coutinho - Founder & Engineer
  • Davi Arantes - Design & Engineer
  • Anna Aragão - Business & Sales

VEX - Building Trust in the Digital Economy

WCHL 2025 Hackathon Participant | Built on Internet Computer Protocol

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