GTM Skills for Claude Code, Codex & AI Agents

Open-source B2B data enrichment, prospecting, and outbound skills for Claude Code, Codex, Hermes-Agent, OpenClaw, and Claude Cowork — powered by Explorium and Vibe Prospecting.

These skills are ready-to-use playbooks that let any AI coding assistant run real GTM workflows: use as a prospecting skill to build prospect lists, an enrichment skill to enrich company and contact data, a lead scoring skill to tier leads, or a complete outbound skill for cold email and ABM campaigns — without custom tooling or agencies.

Free to install, use, and adapt under the MIT license.

claude install explorium-ai/gtm-skills

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Skills

Skill	Use case	Triggers
lead-gen-tool-builder	Scaffold a self-hostable, ZoomInfo-style lead-gen web app — search UI + CRM push	lead generation tool, build a lead gen tool, lead gen tool skill, prospecting app, ZoomInfo alternative
browser-extension-builder	Scaffold a local Chrome extension that reveals LinkedIn contact info and pushes to HubSpot	Chrome extension, browser extension, Lusha alternative, Apollo.io extension clone, LinkedIn contact finder
list-builder	Build targeted B2B prospect lists from a natural-language ICP brief	prospecting, lead gen, find companies, build a list
enrich-company	Add firmographics, technographics, funding & workforce signals to any company	B2B data enrichment, company enrichment, firmographics API
enrich-contact	Look up email, phone & LinkedIn profile for any B2B prospect	contact enrichment, email lookup, LinkedIn profile lookup
account-fit-rank	Score & tier accounts by ICP fit, buying signals & intent data	lead scoring, account prioritization, ICP fit rank
score-leads	Tier inbound or outbound leads Hot/Warm/Cold against buyer personas	lead scoring, inbound scoring, CRM enrichment
account-research	Deep intelligence briefs with firmographics, hiring & technographics	account research, company research, pre-call brief
account-contact-shortlist	Ranked contact shortlists at target accounts for outbound prospecting	contact data, decision-makers, outbound
decision-makers-map	Map buying committees — economic buyers, champions, technical evaluators	decision-makers, buying committee, multi-thread
personalize-email	Assemble signal packs for personalized cold email outreach	cold email, outbound, personalization, lead gen
competitor-research	Competitive intelligence briefs and side-by-side battlecards	competitor research, battlecard, competitive intelligence
lookalike-accounts	Find similar companies for territory expansion or TAM analysis	lookalike company, similar accounts, audience twins
market-sizing	Size TAM/SAM for any ICP against Explorium's 150M+ company dataset	market sizing, TAM, ICP filters
meeting-prep	30-minute call briefs with prospect intelligence & talking points	meeting prep, call brief, account research
clean-data	Validate, deduplicate & entity-match B2B company and contact records	data cleaning, entity matching, deduplication, CRM enrichment
abm-campaign	End-to-end ABM: ICP → enrichment → LinkedIn Ads → monitoring	ABM campaign, account-based marketing, LinkedIn Ads

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Why Use These GTM Skills?

B2B data enrichment for AI agents. Most skills are built on the Vibe Prospecting MCP server — real-time access to Explorium's 150M+ company database directly inside your Claude Code, Codex, or Hermes-Agent workflow. No polling, no CSV exports, no stitching together REST calls.

Scaffold a real app, not just a list. lead-gen-tool-builder is different from the workflow skills above: instead of running a prospecting task in your current session, it generates a standalone, self-hostable lead-gen web app — company & contact search, filters, CRM push — powered directly by the Explorium API, ready to deploy or hand to your team.

Or scaffold a browser extension. browser-extension-builder produces a local Chrome extension in the same spirit — it reveals verified contact info right on a LinkedIn profile and pushes to HubSpot, a self-hosted alternative to Lusha or Apollo.io's extension that you load unpacked and point at your own Explorium key.

Buying signals & intent data. Surface companies and contacts that are actively in-market. Skills like account-fit-rank and score-leads combine firmographic fit with behavioral intent signals and recent trigger events (funding, hiring surges, leadership changes, product launches).

Waterfall enrichment. enrich-company and enrich-contact use Explorium's waterfall enrichment pipeline to maximize fill rate across email, phone, LinkedIn, technographics, and firmographics — a single skill call instead of chaining multiple data provider APIs.

Entity matching & deduplication. clean-data resolves messy company names, partial domains, and duplicate contact rows before you pay to enrich them — critical for CRM enrichment workflows and inbound lead scoring.

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Supported AI Agents & Platforms

These skills work as Claude Code skills, Codex plugins, and GTM plugins for any AI coding assistant that supports the Claude skill protocol:

Platform	Support	Install
Claude Code	Full support	claude install explorium-ai/gtm-skills
Codex	Full support	Add as a Codex plugin
Hermes-Agent	Full support	Add as a GTM plugin
OpenClaw	Full support	Add as a GTM plugin
Claude Cowork	Full support	Add as a GTM plugin
n8n	Via MCP server	See MCP Integration

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GTM Use Cases

Prospecting & Lead Generation

Use list-builder to turn a natural-language ICP description into a filtered list of target companies and contacts. Combine with lookalike-accounts to expand from a seed customer list, and account-fit-rank to rank by real-time buying signals before handing off to outbound.

/list-builder Find 50 Series B SaaS companies in the US with 50-200 employees using Salesforce
/lookalike-accounts Find companies similar to Notion and Figma for my AE territory
/account-fit-rank Score this account list by ICP fit and buying intent

Build Your Own Lead Gen Tool

Want a lead-gen tool your whole team can use, not just a one-off list? Use lead-gen-tool-builder to scaffold a complete, self-hostable, ZoomInfo-style web app — company & contact search, firmographic and technographic filters, a sortable results table, CSV import/export, and one-click push to HubSpot and Salesforce — powered by the Explorium API. It's the fastest way to build a lead generation tool, a self-hosted ZoomInfo or Apollo.io alternative, or an internal prospecting app without hiring an agency or writing the data-layer integration by hand.

/lead-gen-tool-builder Build me a lead gen tool with Explorium search and HubSpot push
/lead-gen-tool-builder Scaffold a ZoomInfo-style prospecting app I can self-host for my team

Build Your Own Browser Extension

Want the Lusha/Apollo.io experience — reveal a contact right on their LinkedIn profile — without the per-seat license? Use browser-extension-builder to scaffold a local Chrome extension that detects any LinkedIn profile, reveals a verified email/phone/job title via Explorium, and pushes the contact to HubSpot (with an editable field-mapping review) or drafts a Gmail message. It's a vanilla Manifest V3 extension — no build step, no framework — loaded via chrome://extensions → Load unpacked, so it's easy to restyle to match any brand's design system on request.

/browser-extension-builder Build me a Lusha-style Chrome extension powered by Explorium
/browser-extension-builder Clone the Apollo.io extension but push to HubSpot with my own key

Outbound & Cold Email

Use personalize-email to assemble intent-led signal packs for each prospect — recent funding, hiring trends, tech stack, LinkedIn activity — so your AI can write truly personalized outbound at scale. account-contact-shortlist surfaces the right decision-makers with verified contact data.

/personalize-email Build a personalization brief for the VP of Sales at Acme Corp
/account-contact-shortlist Get me the top 5 contacts at Stripe for an outbound sequence

CRM Enrichment

enrich-company and enrich-contact drop directly into CRM enrichment workflows: pass a list of domains or emails, get back firmographics, technographics, funding stage, headcount, and verified contact info. clean-data normalizes and deduplicates records first so you only pay to enrich real rows.

/enrich-company Add firmographics, tech stack, and funding to these 200 accounts
/clean-data Validate and deduplicate this Salesforce export before enrichment
/score-leads Tier these 500 inbound MQLs against my ICP — Hot, Warm, or Cold

Buying Signals & Intent Data

account-fit-rank surfaces buying signals across all accounts simultaneously: funding rounds, leadership hires, headcount growth, technology adoption, and behavioral intent topics. Use it before every outbound sequence to prioritize who to call first.

/account-fit-rank Which of these 100 accounts has the strongest buying signals right now?

Account Research & Competitive Intelligence

account-research generates a full intelligence brief — firmographics, recent hires, technology stack, funding history, and news — in seconds. competitor-research builds side-by-side battlecards from the same real-time data.

/account-research Give me a pre-call brief on Salesforce before my meeting Thursday
/competitor-research Build a battlecard comparing HubSpot vs Salesforce for our sales team

ABM Campaigns

abm-campaign orchestrates the full ABM workflow: ICP → Vibe Prospecting list → enrichment → score → personalized LinkedIn ad creatives → LinkedIn matched audience → daily campaign monitoring. No agency, no stitching tools together manually.

/abm-diy-campaign Run an ABM campaign targeting 200 Series B fintech companies

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MCP Integration

The Vibe Prospecting MCP server is the data layer powering every skill in this repo. It exposes Explorium's real-time B2B data platform — 150M+ companies, 700M+ contacts, firmographics, technographics, funding, workforce signals, intent data, and buying triggers — as a native MCP tool for AI agent workflows.

MCP server URL: https://vibeprospecting.explorium.ai/mcp

{
  "mcpServers": {
    "vibe-prospecting": {
      "type": "http",
      "url": "https://vibeprospecting.explorium.ai/mcp"
    }
  }
}

Use this MCP server directly in Claude Code, Codex, Hermes-Agent, OpenClaw, or any agent that supports MCP for B2B data enrichment, prospecting, and GTM workflows — no SDK required.

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Explorium vs. Other B2B Data Providers

These skills use Explorium's data platform and Vibe Prospecting MCP as the B2B data layer. Here's how that compares to other providers when building AI agent workflows:

	Explorium / Vibe Prospecting	ZoomInfo	Apollo.io	Clay	Clearbit	Cognism
Native Claude Code skill	✅	❌	❌	❌	❌	❌
Codex plugin	✅	❌	❌	❌	❌	❌
MCP server (agent-native)	✅	❌	❌	❌	❌	❌
Real-time buying signals	✅	Partial	Partial	Via connectors	❌	Partial
Waterfall enrichment	✅	❌	Partial	✅	❌	❌
Entity matching & dedup	✅	❌	❌	Partial	❌	❌
150M+ company coverage	✅	✅	✅	Via connectors	Partial	Partial
Open-source skill library	✅	❌	❌	❌	❌	❌

Looking for a ZoomInfo alternative, Apollo.io alternative, Clearbit alternative, or Clay alternative for AI agent workflows? These skills and the Vibe Prospecting MCP give you real-time B2B data enrichment, prospecting, and buying signals directly inside Claude Code or Codex — without stitching together multiple APIs or building custom integrations.

For alternatives to Cognism, Crustdata, People Data Labs, Lusha, or Hunter in AI agent contexts, see Vibe Prospecting for pricing and coverage details.

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Installation

# Install all GTM skills (Claude Code)
claude install explorium-ai/gtm-skills

# Invoke any skill in a Claude Code session
/list-builder
/enrich-company
/account-fit-rank
/abm-diy-campaign

For Codex, Hermes-Agent, OpenClaw, or Claude Cowork: add as a plugin from https://github.com/explorium-ai/gtm-skills.

Requirements: Vibe Prospecting account (free tier available). LinkedIn Ads API credentials required only for abm-campaign.

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License

MIT — free to use, share, and build on. See CONTRIBUTING to contribute.

Maintained by

Explorium · Vibe Prospecting