Free Claude Code skill pack for B2C neobank marketers. 9 skills built from neobank-specific primitives. Funnel-stage organized, ready to drop into any project.
This pack does not take compliance reviews into account. Get a compliance counsel and partner bank marketing review before publishing anything generated by these skills.
Built first for the pre-Series A founder doing marketing themselves before a CMO is in seat. Useful for marketers, growth leads, and agency contractors at any B2C neobank or challenger bank. Built with Chime, Cash App, Revolut, Varo, Current, Dave, SoFi, Step, Monzo, N26, and Greenwood in mind. Useful for any consumer-facing fintech that runs on a partner-bank model and earns interchange revenue.
If you market a B2B fintech, business banking, or a non-deposit product, this pack is not your fit. Use a SaaS pack instead.
- Install (see
INSTALL.md). - Open Claude Code in your project and type "I run marketing at a neobank."
- The master skill greets you and points you to
neobank-context. Pick the quickstart brief path: 5 lines, 3 minutes. Confirm details later. - Now ask for whatever you need. "Rewrite our homepage." "Audit our app store listing." "Design a $100 DD bonus campaign." Every skill reads from the profile.
If you're at a Series A+ bank with a partner bank and existing copy, run the full interview in neobank-context instead. 15 minutes, tighter output.
Every skill auto-triggers on banking and fintech keywords once installed. No manual invocation needed.
| Skill | Funnel stage | What it does |
|---|---|---|
| neobank-marketing | Master | Entry point. Introduces the pack on the first banking-related query. |
| neobank-context | Foundation | Captures bank profile, partner bank, products, ICP, tone, jurisdictions. Every other skill reads from this. |
| bank-aso | Acquisition | App store listing optimization for banking apps. Different rules than SaaS ASO. |
| neobank-referral-program | Acquisition | Refer-a-friend program design with reward mechanics. |
| kyc-onboarding-cro | Activation | Reduces drop-off in KYC, identity verification, and account-funding steps. |
| direct-deposit-acquisition | Activation | The single highest-impact growth move. Switch flows, paycheck offers, micro-deposit incentives. |
| dd-nurture | Retention | Lifecycle messaging for users who routed direct deposit. Deepens product use, prevents card dormancy. |
| trust-architecture-page | Trust | Builds the security and partner-bank trust page that every neobank needs and most do badly. |
| neobank-copywriting | Craft | Voice and copy patterns calibrated to the five neobank tone archetypes. |
Generic SaaS marketing skills miss the point of how neobanks actually grow. A clever onboarding hook that improves activation in a SaaS funnel can be the wrong play in a banking funnel. A "limited time" growth tactic borrowed from a B2B playbook can hurt more than it helps when the product is a deposit account.
Neobank marketing has its own physics. The entire unit economics model rests on interchange revenue from card swipes, with secondary revenue from net interest margin, lending products, and subscription tiers. Direct deposit routing is the single best predictor of lifetime value. Every marketing decision should be evaluated against one question: does this move users toward direct-deposit-routed primary card use?
This pack derives every skill from one funnel:
Awareness, Sign-up (KYC), First deposit, Direct deposit routed, Card-as-primary, Revenue feature engagement, Referral.
Pick your method in INSTALL.md. Quick version:
git clone https://github.com/growgami/neobank-marketing.git
cp -r neobank-marketing/skills/* ~/.claude/skills/Skills auto-trigger on neobank, fintech, challenger bank, and brand-name keywords. Start by typing something like "I run marketing at a neobank" and let the master skill greet you.
This pack does not take compliance reviews into account. Outputs are marketing drafts only. Get your own compliance counsel and partner bank marketing review before publishing anything.
This pack does not constitute legal advice. Growgami is not affiliated with the CFPB, FDIC, OCC, FTC, FINRA, the Federal Reserve, or any state regulator. Growgami is not liable for outputs, decisions made on outputs, or downstream regulatory action.
Built by Growgami. Free forever. Pull requests welcome.