Skip to content

magefan/magento-google-shopping-feed

Folders and files

NameName
Last commit message
Last commit date

Latest commit

 

History

37 Commits
 
 

Repository files navigation

Magento Google Shopping Feed | Product Feed for Google Merchant

Magento Google Shopping Feed is the extension that helps store owners automatically generate product XML feeds for Google Merchant Center. It helps you map product data correctly, exclude products and categories and make sure only valid data is included in the product feeds.

Generate multiple product feeds (for each store view) and the extension will auto-update them every time you edit products.

This ensures that Google always receives the latest information about your products, including prices, availability, titles, and descriptions.

Compatibility: Magento 2.3.0 - 2.4.x (CE, EE, ECE, B2B)


TL;DR: Magefan Google Shopping Feed Extension for Magento automatically generates and updates product feeds for Google Merchant Center, helping merchants run Google Shopping ads and display products in Google search results effortlessly.

What Is Google Shopping Feed in Magento?

Google Shopping feed is an XML file with the structured product data which you submit to Google Merchant Center. It contains information about product titles, images, links, prices, availability, and other attributes.

  • Google uses this feed to display products in:
  • Google Shopping results
  • Google product listings
  • Paid Shopping ads
  • Free product listings in Google search

Without a properly formatted and updated product feed, Google cannot display your Magento products in these placements accurately.

Why Magento Stores Need Google Shopping Feeds?

Running Google Shopping campaigns or paid Google Ads requires accurate product data. If product feeds are incomplete, outdated, or not formatted properly, products may be disapproved or simply not shown in search results.

Common challenges Magento merchants face with feeds include:

  • Manually exporting product data
  • Keeping product information synchronized with Google
  • Meeting Google Merchant Center feed requirements
  • Managing multiple product attributes and identifiers

Automating product feed generation with an Extension helps eliminate these issues and ensures Google always has accurate product data.

Features of Magento 2 Google Shopping Feed Extension

  • Automatic generation of Google Shopping product feeds
  • Scheduled feed updates to keep product data synchronized
  • Product attribute mapping with required Google attributes
  • Option to exlude products or categories from feeds
  • Support for all Magento product types
  • Multi-store and multi-currency support

Benefits of Using the Magento Google Shopping Feed Extension

Generate Product Feeds Within Minutes

The Magento Google Shopping Feed Extension reduces manual feed management to a few simple steps. It helps you import products to Google Merchant Center faster and keep them up to date.

Forget about spending countless hours doing everything from scratch. This tool can boost your efforts like never before!

Choose What Attributes to Feature in the Feed

There’s a set of attributes Google requires to display your products properly in the shopping feed. However, mapping all of them manually doesn’t look very entertaining.

Thus, this Magento Google Shopping Feed comes with preset attribute mapping. You can leave it as is, without changing anything. Or you can map Google and Magento attributes and add your custom values.

You have full control over your feed and can tailor it to your sales strategy.

Add Products to the Feed with Handy Filters

You have to promote relevant products to increase traffic to your website and sales. Just imagine the disappointment of a customer who saw your product but it turned out to be out-of-stock.

To avoid such cases, the Magento Google Product Feed module comes with product filters. They help you define whether to include free, configurable, and out-of-stock items to the feed. So, you select only relevant products.

The best part: you don’t have to monitor this yourself. The extension will keep the products updated as per your settings.

Benefit From the Automated Product Feed Generation

Inventory is an active mechanism with some items running out of stock and others appearing in the catalog. It makes it difficult to keep the product feed updated. Especially if you don’t have any tools to help you out.

The Magento 2 Google Shopping Feed extension has this fully covered. The crons run every day to fetch all product changes and display them in the feed. So, you don’t have to do anything manually.

Besides, if you upload the feed to the Google Merchant Center and set up the scheduled fetch, you’ll fully automate the process and will always feature relevant items.

Regenerate Product Feed Manually

Automatic product feed generation is a true time-saver. However, sometimes you may need to update a feed at once without waiting for the crons to do so. Is that even possible?

It certainly is if you have the Magento 2 Google Shopping Feed Extension. One button is all it takes to regenerate the feed. If you have a large catalog, you can regenerate the product feed asynchronously to avoid the server overload.

Besides, the extension shows the last update date for each product feed.

Exclude Separate Products and Categories from the Feed

Filters cover a great deal of items that share specific characteristics. Yet, there may be some separate products that you don't want to add to the product feed.

With the Magento Google Shopping Feed Generator, you can exclude product and category pages from the shopping feed individually. Is there an item you aren’t ready to promote? Just tweak one option and exclude it from the feed. Nothing technical at all!

Keep Track of Your Product Feed Performance

You have to add UTM parameters to the product URLs to track their performance in Google Shopping. The Magento Google Shopping Feed extension allows you to do that, too.

Just fill out a few fields in the extension configuration and collect valuable data about your product feed. With such details at hand, you’ll see how effective your strategy is and whether or not it has to be altered.

Easily Target Multiple Markets

One of the best things about eCommerce is that it has no boundaries as such. You may be located in one country but sell in a foreign market. The same goes for promotion but you need to do it right.

This advanced Magento Google Shopping Feed generates separate product feeds for each of your storeviews. It takes care of the currency, too, and allows you to use either default or store-specific currency.

So, you can target various markets and extend your reach beyond domestic sales.

Assign Products to Google Shopping Category

Clear categorization matters a lot and Google is not an exception. A great deal of your success depends on assigning your products to the relevant Google categories.

The Magento Google Shopping Feed simplifies this immensely. It adds an additional field to your products where you can select the proper category.

You don’t have to keep track of Google updates and taxonomy changes. Just choose the category from the drop-down menu and rest assured it’ll reach the correct destination.

Frequently asked questions about Google Shopping Feeds in Magento

How does Google get product data from Magento stores?

To send up-to-date product information to Google Magento stores, create product feeds in the XML format. This feed includes product details such as titles, descriptions, images, prices, and availability.

What product attributes are required for Google Shopping?

Google requires attributes such as product title, description, price, availability, product image, product identifier (GTIN or MPN), and brand. However, you can include other product attributes in the feed.

How often should product feeds be updated?

Product feeds should be updated regularly to ensure that prices and stock availability remain accurate, especially if you run paid Google ads. Magento 2 Google Shopping Feed updates feeds automatically on schedule.

Why are products sometimes disapproved in Google Merchant Center?

Products may be disapproved if required attributes are missing, prices do not match the website, or the feed format does not meet Google requirements.

Demo

Try out our open demo and if you like our extension please give us some star on Github ★

Storefront Demo Admin Panel Demo
Magneto 2 Google Shopping Feed Storefront Demo Magneto 2 Google Shopping Feed Admin Panel Demo
view view

Support

If you have any issues, please contact us then if you still need help, open a bug report in GitHub's issue tracker.

Need More Features?

Please contact us to get a quote https://magefan.com/contact

License

The code is licensed under EULA.

Magento 2 SEO Extensions

Magento 2 Blog Extensions

Shopify Apps by Magefan

Releases

No releases published

Packages

 
 
 

Contributors