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ornellamariestella/README.md

Hi there, I'm Ornella ✨

  • I’m a Business Analyst with over 4 years of experience working in FinTech, E-Commerce and Tech ecosystems
  • I have experience in both start-up and corporate environments, between Stockholm and Milan
  • I specialize in Customer Insights, specifically churn prevention and retention strategies
  • I enjoy automating "data chores" using Python to focus on deep analysis and storytelling 🐍⚡
  • Finally, I hold a MA in Social Research, which is why I'm all about investigating trends 🔎

I'm passionate about 💗

Advocating for users and diving into all kinds of data to get to know them better. I believe a user-centered approach is key 🔑 to drive product improvements, sales, and retention!

My tech stack 🔭

  • Tools: Python, SQL, Excel (Advanced)
  • Viz: Power BI, Tableau, Qlik Sense
  • Analytics: GA4, HubSpot ...and I'm always learning something new!

When I'm not working with data, I enjoy

  • Going for a hike 🥾🏞️
  • Creating random Spotify playlists with friends 🎶
  • Cheffing 👩‍🍳
  • Watering my plants 🌱

How to reach me 📫

Pinned Loading

  1. AB-test-with-permutation-test-webpage-performance-python AB-test-with-permutation-test-webpage-performance-python Public

    Comparing performance of two webpage designs: A/B Testing with Permutation Test

    Jupyter Notebook

  2. AirBnB-data-analysis-python AirBnB-data-analysis-python Public

    An exploratory analysis of 2019's official AirBnB dataset using Python

    Jupyter Notebook

  3. IKEA-family-offers-web-scraping-python IKEA-family-offers-web-scraping-python Public

    Product data: from webpage to dataframe using Python

    Jupyter Notebook

  4. TheLook-bigquery-data-analysis-SQL TheLook-bigquery-data-analysis-SQL Public

    Unlocking E-Commerce Insights using SQL and BigQuery

  5. customer-segmentation-and-clustering customer-segmentation-and-clustering Public

    Performing customer segmentation using KMeans clustering algorithm

    Jupyter Notebook

  6. Amazon-reviews-scraping-and-sentiment-analysis Amazon-reviews-scraping-and-sentiment-analysis Public

    Extracting e-commerce insights and recommendations from Amazon product reviews using sentiment analysis and issue categorization

    Jupyter Notebook