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retail-ecomm

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End-to-end retail analytics project using SQL and Power BI to turn raw customer, order, and store data into actionable insights. Built Customer360, Orders360, and Stores360 tables, performed EDA, segmentation, RFM, and cohort analysis, and developed 4 interactive dashboards to drive revenue growth, retention, and store optimization.

  • Updated Aug 13, 2025

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