Funnel & Growth Analytics Platform (FAANG-Style)

This repository demonstrates a production-grade funnel and growth analytics platform similar to those used at FAANG and top subscription companies.

It integrates PostgreSQL, SQL, Python, R, Docker, and Kubernetes to show end-to-end ownership from raw events to executive decisions.

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🎯 Business Question

Where do users drop off in the subscription funnel, and what is the expected business impact of improving each step?

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🧠 What This Project Demonstrates

• Event-level data modeling (PostgreSQL)
• SQL-first funnel analytics
• Python-based ETL & orchestration
• R-based statistical validation
• Containerization with Docker
• Deployment-ready Kubernetes manifests

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📁 Project Structure

funnel-growth-analytics-platform/
├── data/                # Synthetic event-level data
├── sql/                 # Funnel & cohort queries
├── src/
│   ├── python/          # ETL & analytics logic
│   └── r/               # Statistical validation
├── docker/              # Container images
├── k8s/                 # Kubernetes manifests
└── reports/             # Executive summaries

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▶️ How to Run (Local)

docker-compose up